Hashtags have always been well known as being Twitters thing. Tweeters could use them to generate interest in their tweets, linking posts with various relevant (for the most part) key words. This would enable other Twitter users to search keywords and find all the tweets that had been tagged with this word. Hashtags have always been around, but they seem to have exploded recently and Facebook have taken notice.
The Hashtag Plan
Despite Facebook always being a more popular choice than Twitter, the leader of social media platforms Facebook has decided it’s time to introduce hashtags to their site. Facebook have recently purchased the photo sharing app Instagram where hashtags are incredibly popular. Instagram uses a similar system to Twitter where users can hashtag photos and search keywords to find photos.
With hashtags ruling two of the biggest social media sites Twitter and Instagram, Facebook has decided to follow in their footsteps and introduce hashtags to the site.
Facebook Graph Search
Facebook have recently launched graph search in Beta. This currently is only available via waiting list. Facebook graph search means it is possible to search for users using key words that are linked to their profile. Introducing hashtags goes hand in hand with the introduction of graph search as both hashtags and graph search will work by using key words.
Hashtags Already Trending
Whilst they currently have no value, hashtags are already very popular on Facebook. Currently it’s a little baffling to see friends hashtagging just about everything on Facebook when hashtags don’t work or create links to words of any sort but Facebook has recognised this and is working on introducing hashtags in the near future.
One of the reasons behind hashtags becoming popular on Facebook is due to users linking their accounts with their Twitter and Instagram accounts. When someone posts on Twitter or uploads a photo on Instagram it automatically uploads onto Facebook too, hashtags and all! Rather than this continuing without value Facebook have decided to create something completely new for the site and allow us to link using hashtags and search updates and photos.
While this is pretty exciting for the average user, those with business accounts and those managing business accounts will need to work Facebook hashtags into their marketing strategies. Social media also greatly affects SEO, so those working in SEO may have to prepare for changes when the Facebook hashtag is introduced.
Eilidh MacRae works for Marketing By Web who are a Bristol SEO agency.