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May 4, 2009

Make Google Happy, Feed the Spiders Fresh Content

Thanks to John Casiello for providing today’s SEO Tip

Google delivers the best search results based on content relevancy and information freshness. Spiders are very busy as they regularly crawl our sites looking for information keep Google’s database full of fresh information.

However, because of the vast amount of data available, spiders have become very strategic in their crawling, visiting more frequently those sites with fresher information. If you feed the spiders more frequently, they’ll visit more often.

This will make Google happy. When Google is happy, Google will reward your site with higher SERP and hopefully more traffic.

In the publishing industry, adding fresh information to our sites is necessary to please our readers. For the purposes of SEO, it is been the driving force of our natural search traffic.

Our month-to-month trending shows a strong correlation between the amount of content posted each month and the level of search traffic driven to the sites. This relation has predicatively helped us increase traffic and revenue earned by ads.

TIP: Make Google happy by feeding the spiders fresh content often – Then see how Google repays the favor by sending more traffic your way!

How do you feed the Google Spiders fresh content and keep them happy? Please share some tips in the comments below.

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32 comments already

  1. NYjetsetter (Kim Hong) on 12.31.1969 at 11:59 pm | permalink
  2. Make Google Happy, Feed the Spiders Fresh Content - http://tinyurl.com/chm7ar

    [Reply]

  3. ThatsUs (That's Us) on 12.31.1969 at 11:59 pm | permalink
  4. SEO Tip: “If you feed the spiders more frequently, they?ll visit more often.” - Loren Baker :: http://tinyurl.com/chm7ar

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  5. TopRank_Thomas (Thomas McMahon) on 12.31.1969 at 11:59 pm | permalink
  6. RT @mjleonard:The SEO Advantages of Fresh Content (QDF via @lorenbaker) http://is.gd/wUTR

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  7. mjleonard (Matt Leonard) on 12.31.1969 at 11:59 pm | permalink
  8. The SEO Advantages of Fresh Content (QDF via @lorenbaker) http://is.gd/wUTR

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  9. SEOptimizer (Adam Horowitz) on 12.31.1969 at 11:59 pm | permalink
  10. Looking at: “http://dailyseotip.com/feed-google-spiders-content/273/” (http://twitthis.com/r5kldz)

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  11. Zafar Majid on 05.04.2009 at 4:13 pm | permalink
  12. Good news / bad news…

    Looks like I’ve got to think of new things to add, but the results might be worth it.

    It’s a hard road this SEO.

    Thanks for sharing.

    Zafar

    [Reply]

  13. Barry Welford on 05.04.2009 at 5:04 pm | permalink
  14. One way is to write blog posts that encourage comments from others on a frequent basis. Comments are content after all. Daily SEO Tip is a prime example of how to do this well. :)
    Barry Welford’s last incredible blog post..BWelford’s Monthly Round-Up For April 2009

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  15. Safcblogger on 05.04.2009 at 5:29 pm | permalink
  16. You are absolutely right Loren, good fresh content will always be rewarded with good fast indexing, if you are one of the lucky ones it will be listed within minutes, i have not tested the speed of my indexing as yet but generally when searching for “my content” it is there within the hour.

    Keep it fresh keep it simple

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  17. Motorbike Insurance News on 05.04.2009 at 10:15 pm | permalink
  18. Good tip. One that daily>seotip.com should follow? ;)

    Just kidding, great site! Keep up the good work :)
    Motorbike Insurance News’s last incredible blog post..Pedestrian Killed By Uninsured Motorbike Rider

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    Motorbike Insurance News Reply:

    hmm I need to work on my html tags! wish you could edit comments…

    Motorbike Insurance News’s last incredible blog post..Pedestrian Killed By Uninsured Motorbike Rider

    [Reply]

  19. Naar on 05.05.2009 at 3:43 am | permalink
  20. I was actually starting to test this theory and well if you say it works I am right behind you on believing it!

    Naar

    Vampire Info

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  21. Fabio Ricotta on 05.05.2009 at 1:52 pm | permalink
  22. One tip that I love is to add new content to old articles or old pages. Something like a PageRank page. Everytime that we see a pagerank update we update the pagerank page with some new info. This continues to drive quality traffic and boost our rankings.

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  23. David on 05.05.2009 at 2:23 pm | permalink
  24. I agree that fresh content on a consistent basis will help generate “interest” from robots and traffic on a site. However, it’s not just FRESH content that needs to be addressed, but FRESH AND RELEVANT content will generate increased quality traffic and better robot content aggregation. Relevancy of content will increase organic weight on internal and external links, and a consistent update on content that’s relevant to site business will also determine increase of quality traffic.

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  25. Rhonald Angelo on 05.06.2009 at 12:52 am | permalink
  26. Great article…I am relatively new at all of this…the production side of the web. It makes sense…if you pick up a book and read it, next month it still says the same thing. How likely are you to read it again soon…Either you use it for reference as in the case of personal/self development where you integrate self progress with the book or you re-read, depending on what it is. I am getting closer to the point where I can release my sites. Thanks for the information.

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  27. ThePicky on 05.06.2009 at 8:31 pm | permalink
  28. Google is great because of it’s terrible algorithm. Another tip to make Google happy : “Try to avoid Duplicate Content.”

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  29. CAP Digisoft Solutions Inc. on 05.08.2009 at 7:36 am | permalink
  30. I use news as my fresh content source for Google and other search engines as well.

    I could get some results out of this…

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  31. Ian Macfarlane on 05.08.2009 at 3:07 pm | permalink
  32. Using RSS/Atom feeds or Sitemaps is a good way to get them to your fresh content.

    Also, a “news” section on the homepage with your most recent news entries can work well in many cases.

    Ian Macfarlane’s last incredible blog post..Wolfram Alpha introduction webinar

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  33. Anders blogger i lønsom online markedsføring on 05.08.2009 at 4:05 pm | permalink
  34. Mange SEO firmaer påstår, at SEO processen i sig selv kan genere lønsom trafik. Dette er jeg ikke enig i, efter min opfattelse er SEO begrebet langt mere omfattende og kræver ekspertise fra flere områder end blot IT erfaring.

    Anders blogger i lønsom online markedsføring’s last incredible blog post..Preferred Industries as Hospitality and SPA

    [Reply]

  35. avvocato spagna on 05.09.2009 at 10:53 am | permalink
  36. let´s see if it works… i´m gonna test it for sure.

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  37. Tom J on 05.12.2009 at 3:12 pm | permalink
  38. Content is indeed king. The more relevant and USEFUL content that is added to your web site the more ‘enticed’ that Google is. Google wants to give users the most relevant results, so obviously, that is what it’s going to be searching for when it crawls your web site.

    [Reply]

  39. Business Communications on 05.13.2009 at 5:29 am | permalink
  40. I apologize, I’m a newbie, but I’d really appreciate your feedback, What is a spider? Is it just the method they use to search for updated content?
    -Matt

    [Reply]

    Kingpin Reply:

    A spider is just the search engines software that “crawls” through the billions of websites indexing information. A search engine spider will usually crawl your site regularly, hence the need to provide fresh, unique, relevant content… regularly.

    [Reply]

  41. MBT Shoe on 05.21.2009 at 2:53 pm | permalink
  42. I usually never add fresh content to my websites. It has never hurt me in my rankings. I just keep getting relevant links and writing articles. It’s worked for me. But to each his/her own.

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  43. bowling pin on 05.21.2009 at 3:07 pm | permalink
  44. how often do you thinks we should post fresh content - one a week, once every two weeks?

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  45. Labelzone on 06.04.2009 at 8:47 am | permalink
  46. Strangely enough, since we’ve set up our blog on a subdomain, the number of indexed pages from the main site has almost doubled. That’s with 1-2 posts a week btw.

    I’d also add that make the content worth actually reading, too many scammers out there with nonsense autoblogs.

    Labelzone’s last incredible blog post..Merging Database Fields For A Label In P-Touch Editor

    [Reply]

  47. Webmaster on 06.17.2009 at 6:20 pm | permalink
  48. Excellent article.

    Two questions:

    1) If I add 20 tags is that too much for google - is less better?

    2) How do I add a feed right on site?

    Thank-you

    [Reply]

  49. HP Quick Launch on 08.22.2009 at 4:30 pm | permalink
  50. Fresh COntent = Fresh SERP

    [Reply]

  51. Intelligent Marketing on 08.22.2009 at 4:55 pm | permalink
  52. Got it… more SERP high Page Rank

    [Reply]

  53. Mehnoush on 08.31.2009 at 4:38 pm | permalink
  54. I have a website that its content doesn’t change frequently. The site is about new organic skin care products. If I create a blog on google and add contents every week, how this will bring the site up in search engines? What kind of a content should I put in my blog. How much you can talk about how good is the products?
    Can you help me please with that? Because I am desperatly looking for ways to bring the site ranking up and I am a newbie with SEO.
    Thanks a lot

    [Reply]

  55. File Search Engine on 09.27.2009 at 10:37 pm | permalink
  56. ok i am going to add a new blog as a subdomain to see if that really help!

    [Reply]

  57. karlito on 03.05.2010 at 3:34 pm | permalink
  58. The trouble is that I have an ecommerce site selling Catering Equipment and therefore the content is mainly static, how do you get googles spider interested in that?

    [Reply]

  59. karlito on 03.05.2010 at 3:36 pm | permalink
  60. The trouble is that I have an ecommerce site selling Catering Equipment and therefore the content is mainly static, how do you get googles spider interested?

    [Reply]

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