Thanks to John Casiello for providing today’s SEO Tip
Google delivers the best search results based on content relevancy and information freshness. Spiders are very busy as they regularly crawl our sites looking for information keep Google’s database full of fresh information.
However, because of the vast amount of data available, spiders have become very strategic in their crawling, visiting more frequently those sites with fresher information. If you feed the spiders more frequently, they’ll visit more often.
This will make Google happy. When Google is happy, Google will reward your site with higher SERP and hopefully more traffic.
In the publishing industry, adding fresh information to our sites is necessary to please our readers. For the purposes of SEO, it is been the driving force of our natural search traffic.
Our month-to-month trending shows a strong correlation between the amount of content posted each month and the level of search traffic driven to the sites. This relation has predicatively helped us increase traffic and revenue earned by ads.
TIP: Make Google happy by feeding the spiders fresh content often – Then see how Google repays the favor by sending more traffic your way!
How do you feed the Google Spiders fresh content and keep them happy? Please share some tips in the comments below.