*This is a guest post by Danny Cooper*
Link building is a very consuming task, in fact it’s the most time-consuming part of SEO (aside from explaining SEO, of course). Because of the time consuming nature of link building you really can’t afford to waste time by making mistakes or building worthless links. In this article I hope to show you five of the most common mistakes so you can avoid them!
This is the most common link building mistake there is, if you want to rank for a keyword you need to have links with that keyword as the anchor text pointing to your page. Not a single day goes by without me seeing links with worthless anchor text such as “click here”, “read more” or “your name”.
Note: using your name as the anchor text is fine if you are trying to rank for your name.
This blog has a PageRank of 5, so my link below will be a “PageRank 4 Link” right? Wrong. The homepage of this blog is PR5, however because my article is on a brand new page it is actually a “PageRank 0 Link”. This isn’t just limited to guest posts either, it’s exactly the same situation with directories, article directories, forums and social bookmarking websites.
A nofollow link will not increase your pages ranking position what-so-ever, they are completely worthless in terms of link juice . The only time it is worth building nofollow links is when they are going to send you a lot of traffic.
Quality over Quantity
When it comes to link building quality definitely trumps quantity. Even a beginner SEO can build hundreds of low quality links from websites such as directories, blogs and forums. However it is a lot hard to build just one PR6 or PR7 backlink.
If you want to ruin your reputation online and get yourself exiled from online communities for the sake of a couple of links then spamming might seem like a good idea to you. To the rest of us it’s just plain stupid. Thanks to filtering plugins most spam won’t even reach the moderation queue, nevermind become a live link.