When it comes to powerful SEO techniques, there are few that are more effective than link baiting. The idea behind link baiting is that you don’t try to force Google to recognize your site by building tons of links yourself and working for hours, but rather write your content in such a way that your visitors do that for you. The idea is that you write articles that will be so catchy and so interesting that people will spot them immediately and then want to share them with their friends as soon as they’ve read them. Here we will look at what you need to create such effective articles, so that your site can begin to grow exponentially in popularity and ranking even when you’re sound asleep.
Write Articles Like Adverts
The first thing you need to do when creating you link bait, is to write articles that will really catch people’s eye and make them want to read your content. Try to think of your article as a product that offers value and then write your title as though you were trying to ‘sell’ that product. For instance then, a title could start by grabbing attention and directly addressing the reader and then by telling them how you are going to provide value: ‘Hey you – are you tired of being dopey in the mornings? This article can help’. As with any marketing, try to focus on what the end result is. You don’t sell hats – you sell warm heads. Likewise, you don’t sell articles – you sell stronger biceps or fuller wallets.
If you want to leave a lasting impression on someone in your article, then you need to appeal to their emotions and make your text work on a more personal level. Try to address universal experiences and concerns and write to the author personally. If you can inspire laughter, shock or fear then your article will be much more likely to be shared.
One of the reasons that people like to share articles is so that they can then discuss them with others. If you make your article controversial you will ignite this kind of debate – don’t worry about getting people to agree with you, worry about getting them to talk about you.
Keep Them Short
The perfect length of an article is something that is hotly debated but something you need to think about when trying to make articles that will get shared a lot. For content you hope to go viral, try to keep your text as short as possible. People will be put otherwise by large blocks of writing.
Make it Easy
Once you have the articles that people want to share on your site, you need to provide them with a means of quickly and easily sharing those articles. Something to consider then is how your readers are likely to share your content once they’ve read it. Provide a ‘share this’ button and easy access to every social network they may in theory want to share it on.
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Author of this post, Mike K is an internet marketing consultant. He has loads of knowledge about the best practices in search engine optimization. A keen blogger, he likes to write on issues related to SEO and playing football in his spare time.