As the search engine giant Google releases new technologies ever so often, the talk about real-time search is now a thing of the past. Google launched real-time search sometime ago, allowing users to search and view updates on major social networking sites, such as Facebook and Twitter. At that time you were able to search for a particular topic or keyword and find out what the buzz was on that topic.
Even though Google has stopped using real-time search for some time now, you will still find them indexing Twitter profiles and tweets as if they were regular pages. Some people may think there’s a secret to this, but only a few companies and persons have started optimizing their twitter profiles for great search engine performance.
By optimizing your profile page you will find that using Twitter will be a great and very effective way for you to build links naturally and increase traffic to your website and best of all, this works for almost all the major search engines.
So just in case you might want to start optimizing your twitter page for a better search engine performance, I have put together a few tips that will help you and your company, build quality links to your website and increase brand awareness.
Creating your Twitter handle
This is just about the most critical of all. Selecting a handle/username is not just about choosing a random name, but it should be something relevant to your brand name or a keyword in your niche.
Your choice of username must be done carefully as this cannot be changed and it will be used in your url when your profile is indexed by the search engines.
Optimize your profile bio
Another thing you should look at is the information contained in your bio. Twitter allows you to use only 160 characters in your profile bio, so you have to make it not only relevant, but interesting so that you could attract users.
This will be very helpful if done right as the search engines will use your profile bio as the description, and we all know how important it is to have a proper description.
Retweetable Tweets that are keyword rich
When thinking about something tweet, always remember to try and make sense with you tweets, while on the other hand staying on topic.
Twitter only allows you a certain amount of characters per tweet so try and make good use of each update by including your keywords in each update. While you would like your updates to be keyword-dense, you should not stuff it with keywords, as this will seem to be a bit spammy and will be a major turn off to your followers.
Links to your twitter profile
Just as links to your website are important, the same thing goes to your profile. Increasing the links to your twitter profile will make it stronger in the search engines. You could start by linking to profile via your website hereby passing on some of your domain authority to it.
Another thing you could do is try an increase your followers, as they too give a link to your profile from theirs, under the list of people they are following.
Twitter should not be used as your main strategy when it comes to your seo link building, but it sure is a start of things to come. Social media is all about the conversation, and the conversation can turn a visitor into a customer, and keep them coming back.