How to Produce Fresh Content and Copy Everyday for SEO
Fresh and relevant content is becoming more and more important to SEO and establishing rankings, both for money terms and in the long tail. It may be easy to tell people “generate fresh content on a daily basis,” but in the long run, writing an article or blog post everyday can be tiring and troublesome, especially when an SEO manager has multiple things to do and reports to digest.
Some of us turn to copywriters to produce content, some turn to content generation services, but in the long run, sometimes it’s even difficult to manage these writers or produce a long term editorial calendar. To help the SEO’s and copy editors out there looking to juggle these tasks, I’ve put together some ideas on producing and managing content.
I’ve found in my days as an SEO and consultant that a lot of companies turn to copywriters when the real experts are right under their noses. One client would call me everyday to talk about his industry for ten or twenty minutes, then would call back later complaining that he couldn’t think of anything to write about for his blog. The fact is, those ten or twenty minutes of blabbing is equivalent to about 3 or 4 high quality and relevant blog posts.
In order to plan out a blogging or content strategy, I recommend turning to a diverse group of resources for your blog, to keep things fresh and exciting :
- Hire a copywriter to write two or three quality blog posts per week, and maybe a couple of quick ones in between. You can pay per post, or have them on retainer, and by having them concentrate on quality articles, you will get a lot of bang for your investment.
- Tap into your co-workers for blog post or article ideas once a month. Most people are scared or reluctant to be creative, so make this fun by turning into a lunchtime game or brainstorming meeting (throw the ball around and shout out ideas). Then put all of the good ones into a spreadsheet. There’s your new editorial calendar!
- Now that you have all of these cool ideas, try Text Broker, a content generation marketplace which matches your ideas with quality copywriters (with strengths in various categories) who accept jobs and deliver them to you in a timely manner, matching your asking price on the piece of content. If you don’t like the content, you can refuse it or ask for a rewrite. If you like it, you can “favorite” the copywriter and work with them via the Text Broker system in the future. Text Broker gives a reasonably priced fixed-word-rate ordirect negotiations to get the best price possible. through some “Top 10″ lists and “How-To” tutorials and you’ll be surpised as these are picked up via StumbleUpon, Twitter and via search over time.
- Identify the employees in your company (or your clients’) who can write and set up a system where they write one article per week. Anyone can write once a week, that’s a given. If you find 5 people, that’s 5 articles per week! Try using the Content Curation Tool to help your team brainstorm
- Search on Craigslist for local experts in the fields you are publishing about. In today’s economy, everyone needs some extra cash and you should be able to tap into several good writers whether they be stay at home mommies or daddies, laid off workers or retirees. Who knows, you may find the next pro-blogger of your niche!
How do you keep your site copy and blogging fresh? Any tips on managing multiple blogs and article sites?
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47 Responses to “How to Produce Fresh Content and Copy Everyday for SEO”
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At my last job, everyone had to take a turn at it. Since it was a small company that did everything from search to 3d modeling, we had a lot of disparate skillsets to keep things fresh.
It was really good to get everyone contributing because people were constantly promoting our content since everyone was so eager to self-promote. It was one of the main things that brought our team together. I’d recommend it to any and every agency.
Josh Millrod’s last incredible blog post..SEO for Beginners in 500 Words or Less
Taa Reply:
March 13th, 2009 at 7:38 pm
thanks for sharing this feedback – I will be suggesting this to our website clients. I tend to think of 1 or 2 people on a team being responsible for content, but you’re right—it would be much more effective to engage everyone!
Taa’s last incredible blog post..Colorado Springs Twitter Updates: Feb 23 – March 8
Having dealt with so many small business owners whose famous lines are, “I don’t know how to write…” and “I don’t have the money to hire a writer…”, I often encourage them to think about the most common questions question people ask about their products and services. Creating an FAQ list to work off of when they sit down to write something often helps them get started in the right direction.
I also encourage them to write the answers to those questions as if they are carrying on a conversation, rather than it being so one-sided. Conversations have an natural ebb and flow…someone often asks a question, has that question answered and then takes a natural step on to the next logical question. Once a small business owner gets that writing an article has a similar flow to carrying on a conversation, simply without the person being there to ask the questions, it makes the task a bit less daunting.
Small business owners spend much of their time going on and on to anyone who will listen about their latest product, their latest service or how much better they are than the competition. It’s often a matter of helping them understand that the information they share verbally is the same information they want to share in their articles.
Alysson’s last incredible blog post..Canonical URL Issues and Link Equity
Going to past articles can be a good source of new articles. If a client asks a question I write an article about it.
I too have known clients that talk excitedly about their products about and don’t know what to write. I tell just to write the way they talk.
D. A. Shaver’s last incredible blog post..No Problem Web Sites
Ya Wanna be in top update your content frequently.
This is Google mantra.
Very Informative.
I will work on this.
Have a Friday round-up list of interesting links to news items or articles that have come up and give a one-sentence resume of each. It is easy to do and is well appreciated.
Barry Welford’s last incredible blog post..Since Google Is In Mountain View, CA, Is It A Guru?
Hiring Freelance writer is a great idea,and with giving them task to “article rewriter”from already “great published website content or blog,we could pay them lower,since theu dont have to squize there head to find inspiration on there own
As someone who is relatively new to web postings of any type my main complaint is one that you highlighted. There is so much *what* to do and very little practical *how* to do available. Thanks for this truly helpful input. The comments from readers are also noteworthy. Thanks for the great ideas for “real world” application.
As Karen Cole – it’s a good article and certainly one I’ll be bookmarking for future reference.
AndyW’s last incredible blog post..Review of ezBusinessNeeds DoFollow Searcher Tool
GOOD POST. I’d like to add a few more idea’s for creating fresh content from a post I wrote recently.
- brainstorm fresh content using alerts, popular bookmarks or searches (twitter)
- continue to expand upon lists
- research keyword traffic to find new ideas from relevant search queries.
Check it out – http://www.bluetentmarketing.com/blog/creating-fresh-content/
JG’s last incredible blog post..jonathanGeorger: reading some interesting & thought provoking posts at scattergather.razorfish.com – RT @mikeslone #razorfish
I think you elude to a key content development tactic which is keep your eyes and ears open because content is all around you. i.e. talking on the phone to clients, emailing with colleagues, watching the forums, hanging out in twitter, and on and on. The trick is to keep a pen and notebook handy to jot down the blog post topics as they come to you. You can’t go wrong with this approach because it generates relevant topic ideas that are also succinct and of the moment. You don’t have to be the best writer – just the one that knows how to have an interesting conversation with words on a screen.
Cheers.
Karri Flatla’s last incredible blog post..Who Says You Can’t Measure ROI on Social Networking?
Loren Baker Reply:
March 13th, 2009 at 9:40 pm
YES! Exactly .. here’s an excerpt from a relevant post I wrote on Search Engine Journal last year :
Retired Males : Endless Vortex of Valuable Content
Sitting to my left in Panera right now is a group of older men, ranging in age from 50 to 64. When I sat down with my coffee and laptop, their discussion was about waterproofing their roofs. One was hiring a contractor to do so and the others were giving him information on how to do it yourself, what kind of ladder to buy, where to buy it, what kind of spackle to use… etc.
Then the conversation abruptly changed, over to the stock market and bonds. Which bonds they were buying, selling, why, one of them has a brother who is a broker, the other is sitting on his stock, one inquires about the broker… he’ll have his brother give him a call.
Two of the men leave and the conversation dies; then is revived over the subject of charter fishing. Then saving money on furniture. Then the benefits of moving companies over having friends move your items for you in a pickup.
Content Generated : Bank to the Locker Room
These conversations do not stop and they are not restricted to retired men in Panera. I’ve heard these conversations around the treadmill during the day, in the condo association office, while waiting for takeout, while they’re running around nude and drying themselves in the locker room, and when standing in line in the bank.
The point is, these guys are spitting out an intense amount of valuable information, and as I listen, I check the average PPC click amounts of these subjects… all of high dollar amount.
Where is This Content Going?
But where are these conversations going? Into the air? Absorbed into the brain? Or whirled away in the steam of the fresh brewed java?
In this situation, I would love to place a microphone on these guys, and hook it up to a speech to text program which automatically blogs what they’re discussing… as these 10 minute conversations about one guy’s son investing in Apple in the late 80’s and the other guy who fell off his roof when trying to clean out his gutters; are pages and pages of keyterm and longtail dense information, ripe for a lead generation form, an internal blog for an ecommerce business or some AdSense script.
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Loren,
Last week I was perplexed with the same problem. Came up with the idea of Forrest Fixx: A Blogger’s Market Place.
Tonight I included your ideas to alert others to your positive thoughts. Enjoyed your material. http://forrestfixx.ning.com/profiles/blogs/forrest-fixx-writing-may-be
You have given me some inspiration. I’m going to tap up our clients to contribute. Free exposure and all that!
Laurence Flynn’s last incredible blog post..Welcome to nexus 3.0
Aleo, thanks for the link to TextBrokers – hadn’t heard of them. Can anyone else recommend other good copywriting sources?
Laurence Flynn’s last incredible blog post..Welcome to nexus 3.0
seobag Reply:
March 14th, 2009 at 9:19 am
You can look at this source https://www.getafreelancer.com/
Laurence Flynn Reply:
March 14th, 2009 at 10:05 am
Cheers, plenty of those types of places (elance/odesk etc). Looking for something more specialised.
Laurence Flynn’s last incredible blog post..SEO STRATEGY SERIES: 1 – Introduction
EXACELLENT POST. Finding ideas to write about shouldn’t be a difficult task – inspiration lives all around us, if only we allow it to interact with us. I agree with the above advice about always carrying around a notebook. I do this myself – I’m forever jotting down stray bits of conversation, newspaper headlines and random thoughts to turn into blog posts for myself and my clients.
Laurence. If you’re looking for a copywriter I have a suggestion not many people have thought of; look for copywriters in Australia and New Zealand.
Because of our weak dollar you pay around half the price of an equivalent US copywriter, and you’ll still recieve high quality copy.
Copywriter Steff’s last incredible blog post..5 Things Every non profit website needs
Do you know of anyone.
(yes, I’m lazy)
Laurence Flynn’s last incredible blog post..Keyword Research – a necessary evil
First off, I suggest myself
(well, you DID ask)
http://small-business-copywriter.com
Second, simply google New Zealand copywriter’ and you’ll come up with a bunch. I know Steve Kelly’s quite good if you’re looking for Ad scripts. Alan Dawe is an extremely nice man to deal with – I’ve heard ONLY good things about him. Simon Burst in the Waiarapa does media and web design as well as copywriting. (I can’t put any of their sites up because of the spam filter).
Copywriter Steff’s last incredible blog post..Look after the Environment, She’ll Look After You
Hehe, thanks. Might be shooting some mail your way soon.
Laurence Flynn’s last incredible blog post..Twitter Loses Funding, Announces Closure
Definitely! Looking forward to it. I’m enjoying your blog so far
Copywriter Steff’s last incredible blog post..Why You Should Hire a New Zealand Copywriter
Great tips. On your 5th tip about Craiglist, you can use a tool at http://www.CraigZoom.com , which will allow you to search ALL of Craigslist by keyword, rather than to have to search city by city.
I like text broker, thanks to share
I’d love to write content for you. I am a professional SEO content and web-friendly text editor and writer. I’ve been writing website content for priority search listings since 1994 so I cannot work for Textbroker prices. However, my professional fees pale in comparison to possible return on the investment. Read my essay on the benefits of unique and relevant web-friendly content.
nice information , i am going to work on it.
Seoworkgroup’s last incredible blog post..A website with no visitors is like a showroom with no customer walk-in.
Thank you so much for sharing these nice tips. In my opinion Tip # 5 is very useful. you can see check this tool http://www.CraigZoom.com.
Great tips!
Today I made a sketch of lottery, where 3 people will develop an article on some topic of knowledge inherent in its business. And our blog has grown a lot with this strategy!
Excellent post!
Generating articles yourself need more and more knowledge on what your are writing about. And to gain more information, you need to read various informative articles. Of course practice is needed in every field.
text broker seems nice
This is very useful indeed, i am going to work on it.
Great tip, thanks a lot.
I am a professional SEO content editor and writer. I’ve been writing website content for priority search listings since long time. This article is very usefull.
Here’s a trick I used: One night, I sat down wrote a history of the competition between our company and the competitors we had locally in our business (airport parking). It was fun to recollect the ups and downs in that business over the many years I’d been doing it. The whole time, of course, I was carefully to keep using many long tail keywords. By the time I was done, I had about ten pages.
For years, that page came up as #1 for many long tail keywords, and even came up as #1 for searches on our competitor’s names. Who wants to read a ten page history of airport parking in Denver? Google!
I’ve never heard about Text broker but it seems it is place to buy good quality content and I will try it soon, thanks for the information
Neat article, well done.
Neat article, well done.
Neat article