Two weeks ago our good friend Eric wrote a nice tip “how to get a jump start on SEO for a new site” – one of the points discussed there was buying an already established domain for your new site. The point was debated in the comments – they say the tactic no more works, they say Google is great at spotting when the domain changes the owner and devalues all its recent authority.
Well, in a word, this is not true. The tactic is till very effective and works like a charm. Actually, it is still a major weapon of gray- and black-hat SEO because a good established domain really gives a jump start on rankings.
There’s a nice thread on WebmasterWorld forums that discusses the ways to outrank a spammer that got a hold of a UK bank’s old domain name and 301′d it to the spammy site.
Actually that old domain provided so much power that the rankings the spammy site got were stable and across the board (across hundreds of keywords). The power was so solid that rankings were never lost even weeks after the 301 redirect to the spammy site had been removed.
Now, don’t get me wrong. I don’t recommend using this tactic for spamming (actually it is funny to publish this post one week after another Eric’s post on following the guidelines went live). What I want to say is that the trustrank of the domain still matters a lot, so go ahead and try to use this knowledge (for good).