Today’s tip was submitted by Umair Asif
Google has already started integrating local search results into the main page of regional search engines. Few US users may have noticed it, but it has huge implications for webmasters and SEO experts outside the United States. Here is how it may look for someone searching in Ireland…
Notice local search results moving into the main page. The point I want to make is how this has leveled the playing field for local webmasters as they may only have to compete for a few thousand web pages in order for them to show on the Google main page.
Take an example of a webmaster in Ireland. Anyone targeting the keyword ‘antique books’ may only need to optimize their website for local search results by competing with a mere 37,000 web pages and Google will do the rest by filtering top results to the main Google result page.
In order to make sure that your website appears in the results, don’t be tempted by hosting domains in another country, instead find a local host. It is necessary because Google rely on IP address of the web searcher to present results. If your website is hosted in another country, it may not be considered a local website. Here’s a great website to find a reliable local hosting service: Web Hosting Directory
Here is a nice article explaining how to appear in Google’s local search results. I acknowledge that regional traffic is less than global search queries but getting a good position on the main pages of regional search engines far outweighs any drawbacks.