*The following tip was shared by Eric Gesinski who does Tulsa pay per click advertising*
Google made a recent revision on AdWords, and some changes are more visible than others. One of the major changes was adding the ability to post ads that can have a full address, phone number, and a visible “pin” on Google Maps, just like Google Local.
(Note: yes, the customization for addresses in AdWords Campaign settings has been available for a while, but the presence on the actual map display is new, so it’s worth doing the customized local information even more now.)
Here’s an example:
To do this, start by going into your AdWords Campaign settings. Under Locations, there will be an option that says “Show relevant addresses with your ads (advanced)”. This is what you want to adjust.
At this point there are two choices. The first is by having Google Local (also known as Local Business Center) set up in the same account as your AdWords account. If you have this already done, then just click “Edit” under “Business Owners”, check the box that says “Connect to my Local Business Center account”, save and you’re good to go.
The second choice is under “Non-business owners”. Click “Add an address”, then fill out all the relevant information for your business, such as company name, address, and phone number, and any business image
you want to put in place.
Once you’ve done this – any searches that are for areas that your business is in will display your new ad and the map showing the location. This can be searches with a city name, a zip code, or searches on the keyword made from within this area.
Getting front page listings in Google Maps is no longer a mystery – it’ll just cost you a bit. How long Google will allow this we’ll have to see, but for now, it works nicely.