Getting Front Page Listings in Google Maps
*The following tip was shared by Eric Gesinski who does Tulsa pay per click advertising*
Google made a recent revision on AdWords, and some changes are more visible than others. One of the major changes was adding the ability to post ads that can have a full address, phone number, and a visible “pin” on Google Maps, just like Google Local.
(Note: yes, the customization for addresses in AdWords Campaign settings has been available for a while, but the presence on the actual map display is new, so it’s worth doing the customized local information even more now.)
Here’s an example:
To do this, start by going into your AdWords Campaign settings. Under Locations, there will be an option that says “Show relevant addresses with your ads (advanced)”. This is what you want to adjust.
At this point there are two choices. The first is by having Google Local (also known as Local Business Center) set up in the same account as your AdWords account. If you have this already done, then just click “Edit” under “Business Owners”, check the box that says “Connect to my Local Business Center account”, save and you’re good to go.
The second choice is under “Non-business owners”. Click “Add an address”, then fill out all the relevant information for your business, such as company name, address, and phone number, and any business image
you want to put in place.
Once you’ve done this – any searches that are for areas that your business is in will display your new ad and the map showing the location. This can be searches with a city name, a zip code, or searches on the keyword made from within this area.
Getting front page listings in Google Maps is no longer a mystery – it’ll just cost you a bit. How long Google will allow this we’ll have to see, but for now, it works nicely.
16 Responses to “Getting Front Page Listings in Google Maps”
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Can we say this is a kind of Paid Inclusion?
I hadn’t considered it that way until you brought it up – but that’s a good point. I wonder how many people will think of it that way? It’s paid inclusion if you consider Google Maps to be part of the standard organic listings. I personally think they’re a unique situation, with the Local Business Center arrangement to set them up normally.
NIce sharing… local business must be empowered
en heng,nice article for me ,thank you
Google has obviously been making big changes to the Local Business Listing by turning the 10 pack to a 7 pack, making room for more sponsored listing. Local Business Listing are quickly becoming a larger part of our seo marketing.
It’s good Google local listing option available in Adword. Yes, i seen some changes in Google Local business listing.
I’ve noticed this too but wasn’t sure how to actually get to that setting. It looks like they may have switched to a 7-pack in order to make room for these “paid inclusion” type map results. Interesting…
hi I have already listed my business at Google local business center
I was looking for how it could be ? thanks…
Google monkeys about with it from time to time, but I would still recommend it.
hi I have already listed my business at Google local business center
Nice post…very informative…thank you for the ideas.
It helps a lot on businesses to boom!
Loathe as I am to share my ‘secret’, this works. Thanks for the info.
like this feed
call of duty
I agree with this!