Every now and then Google decides to shake up the internet and the earth trembles. Google search algorithm has the power to change your fortunes. When Google changed its search algorithm a week back, article directory, ezine.com lost 35% of its search traffic. That’s a huge change and no doubt they are seen wailing around the internet.
Are you collecting garbage?
The question is pertinent because the latest Google search algorithm seems to weed out sites which indiscriminately publish articles without bothering about their quality. Article directories seem to have been most affected by this change. According to Google, the new system is supposed to provide better search results. If you are one of those collecting garbage content, there is a need to worry.
The backlinks saga
One of the SEO strategies is to post articles in directories such as ezine. This may no longer be effective for some keywords which Google seems to have identified. Does it mean that article directories have become irrelevant? It depends on many factors, but yes, there seems to be an unpredictability introduced by the new algorithm. On the whole, it you have an eclectic mix of backlinks you may yet escape the gallows.
Does chopping and changing make sense?
In the short run it may leave many web masters red faced. There is an outrage among online marketers who are finding the situation most unpredictable and therefore bad for business. But look at the positives. There used to be a time (before Google) when all what you got was a bunch of keywords when you searched for anything. Keyword stuffing was an accepted practice. In came Google and changed the entire search scenario. We must be thankful to them that there is some real content on the net. As an extension of this logic, the new algorithm will do some good – and some bad.
Will Google do a google again?
You can bet they will. In another six months you will see one more upheaval. Google doesn’t like to rest on its laurels. According to them, it is a continuous process of refinement. Some site would lose and some would gain from these changes but all would be affected in some way or other.
Can you do something to insulate yourself?
Of course you can. The first step is to ensure that you provide good content on your website. After all content is king. This is one aspect of search which will remain static and stable. I may even go to the extent of saying that content will gain more prominence and importance in future search algorithms. Backlinks are also considered important. But what you must ensure is that you get backlinks from good sources, not article directories and link farms – Link farms are anyway out of reckoning.
Future proofing yourself against Google shockwaves is important. You can do this by providing great content and by linking to authoritative sources. If you don’t do this now, you will remain on tenterhooks forever. The big daddy of search is not a benevolent creature.
Nitin Aggarwal is the owner of the company Offshore Ally. His team is comprised of smart and intelligent virtual assistant and SEO link builders. He is a blogger and a gaming enthusiast. He also loves to read about new SEO strategies, social media, blogging, SEM etc. Connect with him via Twitter.
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