Every start-up tries to create a blog in hopes that it will be their gateway to becoming the next thought leader of their particular vertical. Writers spend hours writing posts to only become discouraged that their blog is receiving trivial amounts of page views.
In spite of low page views, continually writing on the blog without extended defunct periods can pay off in the long run for search engine optimization. Here are some of the reasons SeatGeek committing to their blog:
When you create new pages of content every week, it allows you to maximize your internal linking opportunities. One popular tactic is to create a “related” pages section that you can suggest to your readers if they are interested in reading more. Internal linking also helps reduce bounce rates.
Targeting Long-Tail Keywords:
While people trust more in search engine’s capability to direct them to the best result, users are searching for more specific and longer queries, giving marketers a greater opportunity to target specific searches via their blog posts.
Content for Social Media:
Adding new blog content to your site can give you ideas of what to share with your Twitter followers and Facebook fans. Having a dedicated following on your social media presence can drive tremendous traffic and conversions. Recent studies say the optimal number of tweets/day is fifteen.
Testing for Larger Rollouts:
If you’re trying to rollout a new title tag for every page on your site, first try it with a blog post written about a certain topic and see if it ranks higher than your existing pages. By doing this, you can hedge against ineffective mass changes to your site.
People Will Link to Thought Provoking Content:
This is the aspirational situation for your blog. It contains has novel information that a particular industry will find informative and interesting. From their social media platforms, people may RT the post, or from their websites, people may link to your own article in reference of a set of facts.