A WebmasterWorld thread discusses a great case study which should be shared with as many webmasters as possible to warn them against the screwed start. Here’s what it is about:
- A guy decides to create a network of 100 sites following ALL Google guidelines;
- Each site has only one page and almost no content;
- The sites are NOT interlinked (as this is against Google rules);
- Each site targets tiny keyword all in the same niche;
- All the sites are on the same host and C-class IP;
- All the sites are verified with the same Google Webmaster Tools account;
- Some of the sites run Amazon ads;
The guy thinks he doesn’t break any rules and plans to moderately grow each site after all 100 one-page sites have been launched.
A day comes (after 6 months of huge work) when he finds all his 100 sites penalized…
So what was wrong with this plan?
- Google doesn’t want sites like this in the top of its SERPs (simply because they do not provide any quality) even if they do not break any official rules;
- The whole network looks like spam and it will be very difficult to make it believe they aren’t
- Most of these 100 domains are now red-flagged and mostly useless for growing new (quality) sites on them.
The conclusion? When you plan to grow a network of sites, better start with a few quality ones and add new ones step by step to look natural.