That’s a frequent question I get from my clients. Really, apart from taking care of internal anchor text and adding links with proper text yourself, is there any way to control the anchor text of naturally acquired external in-links? Let’s find a few ways together:
Get a domain name containing your keyword:
Putting aside all debates about whether domain name plays any direct role in the search ranking algorithm, there’s no denying the fact that most people link to the site using the domain name as the anchor text: DailySEOTip is what most links to this blog will look like, and Google will most probably translate it as “Daily SEO Tip”.
Of course, this method has the main disadvantage: most short meaningful domain names are already taken and it is too tough to find something worthy available.
Get the most out of your page title:
An extremely important aspect of the page title (already mentioned during our keyword-optimized title discussion) is that page title usually serves as the anchor text for the external links pointing to the page:
- Title is automatically picked up by social bookmarking services (and most users don’t care to change it).
- Title is what some people will use to link back to your post in their round-ups.
- Title is what many scrapers use to link back to the scraped page (and there’s some link juice there too).
- At last, title is picked up by CommentLuv WordPress plugin (and thus you will get even more benefit from commenting on blogs like this one).
So if you aren’t optimizing your page titles yet, you should probably start right now
Mind your online moniker
If you are just starting, consider creating some descriptive nickname containing your keyword. A couple of well-known example from search marketing industry include UtahSEOPro, SEOAly and … well SEOsmarty :).
People tend to link to someone other’s articles using the author name and constructions like “According to…”, “… said”, “… found”, etc. So an alternative descriptive moniker might also help in your targeted link building.
Any more tips to get at least some control over external anchor text of naturally acquired links? Please share them here!