*This guest tip was provided by Dee Barizo from Celebrific*
Once you’ve been running a site for a while, your analytics stats become a great source of information for improving your search optimization. One simple way to leverage your stats is to figure out which pages or posts are attracting the most search traffic.
For this tip, you’ll need Google Analytics.
First, go to Content and then click on Top Landing Pages.
This will bring you to the screen that shows your best landing pages. However, you need to filter them to show the visits from search engines. Go to the drop down menu and click Source.
Now you can see where the traffic is coming from. The sources labeled google, yahoo, or bing are search engines. The others are either direct traffic or referral traffic.
Now that you know your top search content, you can use this information and create similar content to drive more search traffic to your site.