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February 8, 2010

How to Discover the Pages on Your Site With the Most Search Traffic

*This guest tip was provided by Dee Barizo from Celebrific*

Once you’ve been running a site for a while, your analytics stats become a great source of information for improving your search optimization. One simple way to leverage your stats is to figure out which pages or posts are attracting the most search traffic.

For this tip, you’ll need Google Analytics.

First, go to Content and then click on Top Landing Pages.

Top landing pages - analytics

This will bring you to the screen that shows your best landing pages. However, you need to filter them to show the visits from search engines. Go to the drop down menu and click Source.

Top landing pages: sources

Now you can see where the traffic is coming from. The sources labeled google, yahoo, or bing are search engines. The others are either direct traffic or referral traffic.

Top landing pages: search

Now that you know your top search content, you can use this information and create similar content to drive more search traffic to your site.

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7 comments already

  1. Josh Stauffer on 02.08.2010 at 4:15 pm | permalink
  2. Good tip!

    From this report you can further filter to see only results that match google, yahoo, and bing as mentioned in this post.

    After completing the steps above, click “Advanced Filter”, change the dimension to use Source instead of Page, enter “google|yahoo|bing” into the text box without the quotes. Click “Apply Filter”.

    [Reply]

  3. Dee on 02.08.2010 at 5:30 pm | permalink
  4. Nice one, Josh!

    [Reply]

  5. Sabine on 02.08.2010 at 7:19 pm | permalink
  6. Isn’t it just easier to go to top landing pages and select just “non paid search traffic” in the default segments?

    [Reply]

  7. Chiropractic Care St Petersburg on 02.09.2010 at 11:55 am | permalink
  8. It’s good way to know about major traffic is coming from the page. Thanks.

    [Reply]

  9. Gabriel Silva on 02.10.2010 at 11:03 am | permalink
  10. Nice tip, Josh. Thanks.

    [Reply]

  11. Android Application Developer on 02.11.2010 at 6:57 am | permalink
  12. Well that’s really great tip. By the help of this we can get to know that from where we are getting traffic on landing pages.

    [Reply]

  13. Water Filtration on 02.15.2010 at 12:22 pm | permalink
  14. I’ll check it out the source of landing page. Thanks for information about it.

    [Reply]

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