How to Get a Jump Start on SEO for a New Site
*The following tip was shared by Eric Gesinski who does SEO in Tulsa, OK*
There are two quick tricks to getting a jump start on SEO for a new site. They work better than they should (in many people’s opinion), but nevertheless – they do work.
1) Buy a domain containing your primary keyword(s).
By purchasing a domain with your primary keywords (if it’s available), the search engines will give you an automatic boost. The reason for this is because oftentimes companies will purchase domains containing heir company name, and it makes sense for a company to rank highly for its own name. In the cases that the domain is not a company name, it is too much trouble (currently) for the search engines to investigate whether or not this is the case. As a result, the domain will often rank highly for the keywords contained inside of it much more easily. Whether you buy it in a .com, .net, .org or other suffix will not affect this boost by much (although .com is still preferred, if not for search engines then because people tend to assume that is the suffix for a domain).
2) Buy an existing aged domain with good PR.
If you find a domain that can be purchased that has built up some decent PageRank and/or has been registered for a long time, you can obtain this domain and keep the PageRank and/or the domain age without needing to build it back up. To do this, you must purchase the domain from the owner and transfer the domain to an account with the same registrar. So if the domain name was registered with GoDaddy, then you need to transfer it to a GoDaddy account. If with eNom, then to an eNom account. If you don’t do this, then you will lose all PageRank and the age of the domain will go back to zero.
Both of these quick tips are easy to do and can give a good jump start on your SEO for a new site. Once you’ve started here, just doing additional SEO will help boost your keywords, but by doing the above steps first, you’ll get high rankings much more quickly.
16 Responses to “How to Get a Jump Start on SEO for a New Site”
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How to Get a Jump Start on SEO for a New Site http://dailyseotip.com/how-to-gett-a-jump-start-on-seo-for-a-new-site/455/
Thanks so much for these tips!
I haven’t yet purchased a domain, but I have been considering it for a while and just didn’t know where to start. These two suggestions will give me a great foundation for my search and (hopefully) a wonderful boost to my ranking as well.
I differ to #2 – Buy an existing aged domain with good PR… Once the PR update is done OR Google updates the cache then PR will drop off. Additionally, if the content what you have on your new website does not sync with the anchor text and description you have on other website may hamper your ranking. This tip will only help you in the initial stage. Once the PR update is done then I guess, you need to put in more efforts than a new domain name to get to the first page.
Ann Smarty Reply:
December 17th, 2009 at 10:56 am
Actually, I’ve had a PR 5 expired domain that has very poor quality content and has never been promoted since I bought it. The domain is still PR 5 (it has dropped a couple of updates to 4, then back to 5).
That said, I believe #2 is still effective no matter what scary things you may hear about that tactic. The only thing is to choose them smart
Great and helpful tips. I already knew about the first one, which is always a good idea for new businesses. As for the second point, I never knew that you had to keep the domain on the same account. This is definitely something I need to keep in my bookmarks for reference. Thanks for sharing these tips.
I know you mentioned about keeping the domain age by registering the name with the same registrar. I’ve found a name that I like that was registered for several years and now it is available. However, I’ve forgotten who the initial registrar was. Anything I can do to get this info or is this info lost in the interwebs?
Eric Reply:
December 23rd, 2009 at 7:30 pm
You should be able to find out a lot of information by doing a basic “whois” on that domain. It was give information on when the domain was created, expiration date, and registrant information. You can do a whois as a command-line argument through most Unix-based systems (Mac, Linux), or you can just look it up online and find online whois sites to do the query.
@Eric, Thanks for your response. I am familiar with performing whois lookups but I am talking about a domain name that has been dropped and is available for registration. The whois information about the domain is no longer available. Does this mean it is back to square one with this particular name?
Eric Reply:
December 23rd, 2009 at 7:52 pm
Ah, okay. In that case, I don’t immediately know the ways to find who the last registrar was (or even if a domain will retain PR value after total expiration), but VeriSign would be a good place to look for more info. You might check and see if their whois page has additional options to find the info you’re looking for.
If anyone else has additional information for this case, I’d be interested to hear it.
Primary keyword in Domain name is really good for new site. Thanks for helpful tips.
You know I only presently became this are interested, enormous thank you for such simple advices. Excuse me me for my english. I from Russia. Live in West Siberia.
Quick question that’s been bugging me for awhile and found no answer yet.
If you purchased a dropped domain, will the SEO value drop as well?
Aged domains have much advantages. Your website can jump up easily…
, you can obtain this domain and keep the PageRank and/or the domain age without needing to build it back up. if you find a domain that can be purchased that has built up some decent page rank..
, you can obtain this domain and keep the PageRank and/or the domain age without needing to build it back up. if you find a domain that can be purchased that has built up some decent page rank..
I have never been lucky enough to find an older domain with decent pr – that would be like hitting the lottery.