*The following tip was shared by Eric Gesinski who does SEO in Tulsa, OK*
There are two quick tricks to getting a jump start on SEO for a new site. They work better than they should (in many people’s opinion), but nevertheless – they do work.
1) Buy a domain containing your primary keyword(s).
By purchasing a domain with your primary keywords (if it’s available), the search engines will give you an automatic boost. The reason for this is because oftentimes companies will purchase domains containing heir company name, and it makes sense for a company to rank highly for its own name. In the cases that the domain is not a company name, it is too much trouble (currently) for the search engines to investigate whether or not this is the case. As a result, the domain will often rank highly for the keywords contained inside of it much more easily. Whether you buy it in a .com, .net, .org or other suffix will not affect this boost by much (although .com is still preferred, if not for search engines then because people tend to assume that is the suffix for a domain).
2) Buy an existing aged domain with good PR.
If you find a domain that can be purchased that has built up some decent PageRank and/or has been registered for a long time, you can obtain this domain and keep the PageRank and/or the domain age without needing to build it back up. To do this, you must purchase the domain from the owner and transfer the domain to an account with the same registrar. So if the domain name was registered with GoDaddy, then you need to transfer it to a GoDaddy account. If with eNom, then to an eNom account. If you don’t do this, then you will lose all PageRank and the age of the domain will go back to zero.
Both of these quick tips are easy to do and can give a good jump start on your SEO for a new site. Once you’ve started here, just doing additional SEO will help boost your keywords, but by doing the above steps first, you’ll get high rankings much more quickly.
Latest posts by Ann Smarty (see all)
- What is the Current State with Directories? - April 29, 2013
- Get on Top of Google SERP by Optimizing for Local Search Results - February 9, 2013
- Get Tweets and Likes at Viral Content Buzz - October 12, 2012