Whenever new potential clients or inquiries come in regarding ecommerce, I usually take a long deep breath because the client has so many issues and misconceptions. These issues include aspects of ecommerce SEO ranging from automated SEO systems to duplicate content and many other things. Every time I have to write a brief email regarding this matter and explain to clients what exactly we are going to do for their website and how real SEO techniques differ from the misconceptions that are out there.
A few hours back someone asked me for my opinion about ecommerce websites and their calibration with social media. The question sounds simple but it is an important question so I thought I would share my opinion with others! So is social media integration important and if so, how?
Millions of websites are on the internet selling different products and if you are selling general stuff like electronics or computer hardware then the market is even tougher. Stores like Best Buy and others are also selling the same products and these stores often have six or seven figure marketing budgets, professional technology and marketing departments that make competition by smaller companies very difficult.
Ecommerce and Social media is a perfect handshake because through social media your business has a greater chance to cater potential customers for your website. You can reach out directly to consumers that you otherwise would miss.
Create Your Facebook Fan Page:
Like it or not, Facebook is the giant being the most powerful social network today. The good thing is that Facebook is very business owner friendly. Facebook allows business owners to create their pages online and market their product to the wider Facebook audience. Create a powerful and user friendly Facebook fan page for your online store where people can come, like and share your products if they want.
Encourage People to Like and Share Your Product:
According to research 90% of the total purchases are subject to social influences. Buyers tend to buy products that are recommended by their friends. This is so true that Microsoft recently integrated many more signals from Facebook into the Bing search engines. Now, when you do a search Bing will actually show you likes from your friends in the results. Therefore, you want to encourage people to like your fan page and when you update products you want people to share those products with their friends. This will have a direct impact on your overall sales.
Add Social Media Buttons on Product Pages:
You read blogs, right? I believe most of you do… so what do you do once you are finished reading an article? Quickly close the window if you didn’t like it but what if you really like the article, you simply find the social media buttons most probably facebook likes, share, the tweet button for Twitter and few others.
Spreading the words is very important; adding social media buttons to the product page of your website will produce a positive impact on your rankings and sales. You are actually leveraging your visitors to do the job of marketing for you. If a visitor is on the product page and he likes your product he will most probably share it with his friends and other likeminded people.
Be Active and Talk To Potential Customers:
To get the most from social Media you have to engage your customers. Being active and talking talk to customers directly will help you build trust among your fan base.
Build Your Brand and Trust Among Your Fan Base:
Talking to your customers through the use of social media works well. I would personally advise you to use twitter as a customer service platform and you can solve your customer problems as well as inform people about your company, products and services. This will increase your fan base and allow customer to trust you, thus overall sales will be positively affected.
In writing this article I was surfing the internet to see if I can find some good case studies regarding this topic and I found an interesting infographic that shows the following cases studies:
Social Media if played right can be very helpful in generating sales online. Ecommerce and Social Media is a great combination for brand building and sales generation.
What do you think about this? Please let us know your thoughts!
About the Author:
Moosa Hemani is an I.T. Expert with Bureau24, a Las Vegas SEO company which has provided best of practice SEO and Internet Marketing solutions since 2004. We recently started the series Optimizing Your Website For Better Search Results to help people improve their search rankings.