If you use social media to promote your site and advertise, you need to use the right tools. With so many new apps to help you organize your social media campaign, it’s confusing to know which apps will help you and which apps waste your time. Use the SMO Periodic Table and App Map from InMotion Hosting to help you discover new apps to help you run a successful social media campaign.
SMO Periodic Table
The SMO Periodic Table is so named because it resembles the periodic table of elements. Social media apps are arranged in an easy to read grid with listening tools at the top, publishing tools in the middle and broadcasting tools at the bottom. In addition, the apps are arranged with apps to help you gain credibility to the left and tools to help you gain followers to the right.
Listening tools help you reach your listeners, or your potential customers. These people may subscribe to one or more of your social media accounts, and these apps help you reach them. These apps are used to get your message directly to your listeners so they will visit your site or buy your product.
Publishing tools help you interact with your followers by getting into the conversation. These tools help you see your followers’ updates and mentions, so you can engage with your followers. Be careful not to send too many messages, because this can be considered spam. You also want to make sure you aren’t passive; your followers want to make sure their voices are heard and their opinions matter.
Broadcasting tools help you maintain your followers. See at a glance who is following you and who you can delete. Use these tools sparingly, or you may delete too many followers and hurt your status.
The App Map arranges tools by type so you can decide which apps will help your social media campaign. Some tools perform more than one function, and these tools will offer multiple benefits and help you save time.