Apr 17 2012

Importance of NoFollow Links In Driving Traffic

Many think that nofollow links are useless and some think they are useful. But really do they have any importance to them? The common places where we find no follow links are blog comments and forum signatures. They cannot provide value towards your Google pagerank, but they are not useless at all. They can help in fulfilling the main motive of driving traffic to your site.

So let’s find out what all a Nofollow Link can do for you:

Help in Generating Traffic To Your Site:

Mainly sites like niche and directories mark the outgoing links as nofollow. The motive of these sites is mainly providing information on a subject matter to the visitors. So one should intelligently place help in increasing the traffic flow to your site. Like in doing blog commenting if you get a nofollow link back to your site, it might not be valuable to search engines but your valuable comment can catch the eyes of many and they will surely visit your site.

Unstable Opinion On Search Engine Weightage

Google remains always tight-lipped about the working of their algorithm. But some benefit of doubt can be given that search engines give some value to nofollow links. Nofollow links are do crawled by search engine crawlers and index the importance of subject matter. Regardless of the all the speculations, there is certainly no harm in building nofollow links for your website as they do help in reaching your audience.

Search Engines Values NoFollow Links Differently

Every search engine has their own way in considering the value of links. Yahoo and Bing address nofollow links in different manner than Google. Considering the larger view Nofollow links still provide benefit with most of the search engines.

Can Be Useful As Analytic Tool

It’s known that nofollow links do not provide any value in pagerank generation. But still they can be used as analytic tool for monitoring. There are many instances on internet where Nofollow links are considered as legitimate links.

Building AUTHORITY/BRAND AWARENESS of Your Site

Even if nofollow links bring no weight in Google algorithm but they help in building authority and brand awareness of your business. Like any other link anchor of the Nofollow links can have your keywords, company name. This way you can increase your website authority by getting link back from higher authority site.

Professional’s PointofView for NoFollow Links

All SEO professionals agree on the usefulness for driving human traffic to your site with nofollow links. Blog commenting and forum links are both highly popular in generating fair amount of traffic to your site without providing any benefit to PageRank. It is helpful for businesses that are trying to sell their product or service, as they get chance to embrace and build rapport with their visitors.

NoFollow links are useful in some way like other aspects of SEO.

Author: Kelly Jones writes for Tustin Auto Center. She is a freelance blogger and likes to write about various topics like social media, latest technology trends.

5 Responses to “Importance of NoFollow Links In Driving Traffic”

  1. XNUMERIK says:
    April 19, 2012 at 4:28 pm

    As a pro SEO I do believe nofollow links drive some sort of link juice and have a positive impact on any decent linkbuilding campaign, at the least, they make your other links look natural

  2. tokoonline says:
    April 25, 2012 at 3:15 pm

    wow this is new for me. i never though nofollow link has some use. i thought it just garbage

  3. Karen Madson says:
    April 28, 2012 at 4:11 am

    I own and operate a bookkeeping service in Rogers Arkansas. I have been interested in the promotion of my web site for about two years now. I have some do follow links but the majority of my links are no follow yet I consistently rank high for my keywords and geography. I have suspected that no follow links were helping but this article confirms it.

  4. Tariqul says:
    May 6, 2012 at 12:44 am

    For my first blog I created many incoming links, unfortunatly all were nofollow But I found those link very useful.

  5. Form Digital says:
    May 15, 2012 at 4:27 am

    Although nofollow links may not provide a method of increasing PageRank it seems obvious that Google must give some weight to them in the very fact that it shows that the link in the comment is probably related to the blogs subject and shows the author is an active contributor rather than just a spammer.