Many think that nofollow links are useless and some think they are useful. But really do they have any importance to them? The common places where we find no follow links are blog comments and forum signatures. They cannot provide value towards your Google pagerank, but they are not useless at all. They can help in fulfilling the main motive of driving traffic to your site.
So let’s find out what all a Nofollow Link can do for you:
Help in Generating Traffic To Your Site:
Mainly sites like niche and directories mark the outgoing links as nofollow. The motive of these sites is mainly providing information on a subject matter to the visitors. So one should intelligently place help in increasing the traffic flow to your site. Like in doing blog commenting if you get a nofollow link back to your site, it might not be valuable to search engines but your valuable comment can catch the eyes of many and they will surely visit your site.
Unstable Opinion On Search Engine Weightage
Google remains always tight-lipped about the working of their algorithm. But some benefit of doubt can be given that search engines give some value to nofollow links. Nofollow links are do crawled by search engine crawlers and index the importance of subject matter. Regardless of the all the speculations, there is certainly no harm in building nofollow links for your website as they do help in reaching your audience.
Search Engines Values NoFollow Links Differently
Every search engine has their own way in considering the value of links. Yahoo and Bing address nofollow links in different manner than Google. Considering the larger view Nofollow links still provide benefit with most of the search engines.
Can Be Useful As Analytic Tool
It’s known that nofollow links do not provide any value in pagerank generation. But still they can be used as analytic tool for monitoring. There are many instances on internet where Nofollow links are considered as legitimate links.
Building AUTHORITY/BRAND AWARENESS of Your Site
Even if nofollow links bring no weight in Google algorithm but they help in building authority and brand awareness of your business. Like any other link anchor of the Nofollow links can have your keywords, company name. This way you can increase your website authority by getting link back from higher authority site.
Professional’s PointofView for NoFollow Links
All SEO professionals agree on the usefulness for driving human traffic to your site with nofollow links. Blog commenting and forum links are both highly popular in generating fair amount of traffic to your site without providing any benefit to PageRank. It is helpful for businesses that are trying to sell their product or service, as they get chance to embrace and build rapport with their visitors.
NoFollow links are useful in some way like other aspects of SEO.