Improve Internal Linking with an Anchor Text Glossary
The following tip was kindly provided by Matt Leonard, follow Matt on Twitter or watch his awesome contributions on SEJ!
Suppose you’re trying to rank for a specific keyword or phrase. You have your page targeted, you’re focused and now it’s just a matter of time.
You’ll obviously want to optimize your internal anchor text, but how can you do that in scale and insure ongoing consistency? Can you be certain others contributing content know what the preferred anchor text is for a given page?
The answer is yes. You absolutely can, and must, leverage other departments to continue adding new links whenever naturally possible. If you have the advantage of new content, here’s how to rally the non-SEO troops.
Create a list of priority URLs in Excel, along with the preferred anchor text linking to each, and distribute it to anyone responsible for creating content. Make sure they understand the importance of precision. That way, there is never any confusion as to what anchor text should link to what page.
You’ll find it’s extremely helpful to others that may not have SEO first and foremost on their mind (they do exist). They will appreciate it since you’re giving them one less thing to think about. After all, can you really blame others for linking the wrong terms when you haven’t given them an easy-to-use list of the correct ones?
Is an ‘anchor text glossary’ part of your SEO arsenal? Is there actually any such thing as an ‘anchor text glossary’? Probably not, but please feel free to leave a better name in the Comments section below and I just may change the post name. Otherwise, please let others know if you have any related experiences to share. As always, your comment may be our next tip.
52 Responses to “Improve Internal Linking with an Anchor Text Glossary”
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This is first time I have heard of this approach and from first look, it seems good approach. I will surely try it on my team blog.
Thanks for Awesome tip!
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Let me try your tips. Looks helpful.
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You must be psychic… that’s exactly what I do when I plan a new site.
I don’t distribute the list, but it keeps me focused on what I’m trying to achieve for each page and which pages are my landing pages.
Great minds think alike!
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Definitely sounds like a good strategy for anyone that is running a blog with multiple authors.
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I tend to overlook my internal linking - I should really do something like this to make sure I stay focused on it as there’s no doubt it’s extremely important in SEO.
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well thanks for this amazing post which will keep us as to have knowledge and sharing with others, and i would like to share one thing that is Side linking which looks like internal linking,
Side Linking Means:- Some blog host providers are allow to put your links in the same page your blog but beside that content. this will show our past and current posts and will help to get improvement in ranking for the targeted terms…:)
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This is a great way to make sure everyone is on the same page. A variation of this is to actually make a page on your site that serves as a glossary for visitors. You can have a list of terms that are actually your anchor text linking to the appropriate pages, with a definition or description of each one next to it. That way, this page will effectively serve as an index to the rest of your site.
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Thanks. Good post.
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It works ! I already used a similar approach and it’s a great way to :
- use every keyword combination
- work faster
- follow and check keyword combination easily
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This is something we do as a company with our blog and it works well for us. You hit the nail on the head with the part about not having to think about it. Most of our blogging team is not from SEO so they definitely appreciate it.
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I’m definitely going to integrate this system into my marketing strategy, thanks for the tip!
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Good information. Yes, Internal link building with different Keywords is very important part of SEO.
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This looks like a really good tip. Will have to make a note of it and suggest it to my colleagues to see how well it works. It’s good to get more tips on how to make SEO better. Thanks for the great tip.
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This is the most important on-page factor for a website. Apart from this i use H1 and H2 tags for most of these keywords to get better ranking for the keywords. when comparing interlinking with H1 and H2 tags, tags get the better response from the search engine spiders for your website.
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I agree with CAP, internal linking is vital. You can improve your rankings by optimizing your internal linking alone, it worked for me.
Remember to keep your anchor text natural, make it obvious what the user is going to see by clicking the link. SEO is one thing, but what is its use if you have incredibly low conversions because of a hard to navigate site?
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Keywords are the most important factor for everywebsites. Only those keywords which are related to your website should be apply, It makes your internal Linking works perfectly
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This is a great tip. One of the problems a lot of agencies and big companies have is multiple people working on different aspects of projects and a lack of communication between them.
I also recommend using a Google wiki or docs account to track this stuff.
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i ll try to do it on my website… hope it will work!
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Good information. Thanks.
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Excellent idea, I have something similar. I also found a wordpress plugin (can’t remember the name) that will automatically link certain phrases or keywords to specific pages on your website. I wish I remembered the name (I haven’t been using it lately but thought it was cool)
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Good advice! Thanks for sharing.
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Yes, internal linking strategy is one of the important factor to conduct efficient SEO. But, for this purpose one has to be able to create quality and organized content. Also, the content creator should be able to keep track and remember what he/she has written before in order to make internal linking look natural.
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This is a great tip! thanks for sharing it.
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great tip, thanks for sharing it with us!
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something i have been looking into for a while and have almost figured out how to do with good old wordpress!
thanks for another cool thought provoking article
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Anchor text and keywords play most important role for any website. I really looking for entering anchor text. You have share great info. Thanks for update
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Ann, great points. I like to simplify the process even more by having an automatic link creation tool. As I write in the article WordPress Link Plugins, I like to use the Smart Links Tool which will automatically link my keywords to the pages specified.
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Excellent tips .I really appreciate all these points, and I agree completely…
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It’s indeed a great strategy. Internal linking with anchor text will also reinforce the theme of your website. Getting incoming links from targeted pages of your own site does help for your search engine rankings.
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i am already doing this, its a basic part in setting up a new website or seo project.
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You have mentioned very important factor indeed. Anchor Text is really a useful to get a better ranking. Nice info Thanks
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Very useful!
Thanks
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Hi Ann,
Thanks for this tip even if you did not personally write it. I have just arrived at your site and have already bookmarked your site as I can see tons of information that I will be reading. You did a nice job of giving Matt Leonard credit and built him up so much i am going to check out his website also. Look for me to make many more posts in the future. Thanks for your part in making me smarter.
Tom
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Will try this …. looks exciting.
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This often works. For example if you link with Bucharest it might make some diference for your blog.
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In optimizing keywords, focus and priority should be given to it. And it’s better to have your targeted keyword on a list, in order for you to have a guide. And seeing how interested parties in a certain topic, aside from the fact that they are not yet aware that your website is in existence, they will surely depend on the keyword that they have in mind. And as a clue, better choose a keyword that’s just common, and before considering that certain keyword, check for whether it’s competitor is not that high..for you to beat other with that keyword too..
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i will try to do it on my website… hope it will work!
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uhm.. how about bstat modification?? it makes tags become internal links… is it recommended??
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jucarii Reply:
July 29th, 2009 at 6:18 am
this information is gold, thank you for sharing this to us.
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great idea! moreover that can be done with different technologies: single pages, ajax, js. Anchor glossary - is good way to rise up low level keywords
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Good tips for improve internal linking with anchor text. I like your idea prepare excel sheet for prior urls with anchor text. Thanks.
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Nice article about improve internal linking with anchor text. Anchor text is helps to improve serp.
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I usually do this for every site i handle, thanks for bringing this point to my eyes.
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Good funda of improve internal linking. Thanks for good concept.
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Internal linking with anchor text are really effective. It’s really good tips.
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Hi, nice post. I have been wondering about this topic,so thanks for sharing. I will certainly be subscribing to your blog.
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Most bloggers have underestimated the power of internal linking and it is great that you mention it here. Not only does it helps in SEO, it also help to “revive” the older articles that are relevant to the current topic. It is a good way for maximizing exposure of our article as well.
Off lately, I have just begun to practice linking to myself, or deep linking. I try not to overdo it, just two or three internal links that relate to the current post.
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Internal linking is ,indeed, really efficient. I’ve tried it myself and i’m conviced it’ll help me succeed
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Internal linking is one of the effective strategy webmaster used to promote and indexed it blog quickly. Many websites do it for better SERP. and i think we must consider it as a anchor text. Thanks for info
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