Improve Local SEO Rankings by Adding Real Estate Listings to Your Site
Ranking well in local searches is very important when your business is a local one. There are numerous tips and tricks how to boost your local rankings and depending on the type of your business and the volume of competition in the area, you can go one way or another. For instance, for almost any type of local business adding frequently local news and other content of local interest helps a lot. But have you thought of adding local real estate listings to your site? There are businesses for which this could be feasible.
Why Should I Add Local Real Estate Listings, If I Am a Plumber?!
The question is absolutely correct. If you are a plumber, or a service technician, or a grocery store, you definitely don’t need a real estate section on your site. Even if you add such a section, it will hardly help you a lot because now you will be ranking better for “real estate New Jersey” for example than for “plumber New Jersey” and this is not what you need.
But if you are a local portal or a community site, or in a business that has anything to do with real estate (moving, home repairs, etc.) then a real estate section on your site could help you in many ways. This section will not only help you rank better locally because the name of the city will be present in each ad, but it will also be of interest to your readers.
After all, when almost half of the population rents, there must be demand for such ads. Selling/buying homes is also a steady business, so it won’t be very hard to get such ads as well. If you charge for these ads, this is additional money for you.
How Do I Include Real Estate Listings to My Site?
There are many ways to include real estate listings on your site. You can publish real estate ads even as plain text but when you use a more powerful technology, you can offer more. For instance, if you are using WordPress as the platform for your site, you can get a real estate plugin (or even better, get a WordPress real estate theme that offers integrated capabilities for publishing ads) and use it to publish ads.
With a more powerful ad publishing technology you can offer more than with simple lists of ads. For instance, you can include pictures or videos of the property, map directions, or feature important ads to make them more noticeable.
By running real estate ads on your site, you might not become a Craigslist competitor in your area but you will be providing a valuable service to your community. What is more, if there is no Craigslist section for your location, your modest site might easily become the leader on the local real estate ads market.
This is not only prestigious but it also can bring you money. If you charge moderate fees for publishing ads, local agencies and individuals will use your services, which is new business for you. And who knows, it might turn out that the new section you started as a joke is making you more money than your core business! This isn’t something to be unhappy about for sure.
Ada is the Blogger Relations Manager at WinkPress – a web resource where you can read about WordPress, its themes, and plugins. Check the site to read more about what WordPress real estate themes are available.
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7 Responses to “Improve Local SEO Rankings by Adding Real Estate Listings to Your Site”
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Great Idea. I am going to try to add real estate on my site. thanks.
-Eric
If your site is a portal one and it is targeted at a specific location, then such listing should work really well.
Unless the goal of the site is to generate ad revenue, I’d stay away from this, even if it is in some way related. If you have a home repair site or a moving business, you don’t need this added distraction on your site.
@Nick, Well, if it is a small 5 page site, than adding any new section, unless it is very, very closely related to the business is a distraction.
Very good idea of rank up to web seo tip dear my lot of thanks..
Not sure about this tactic. When you have unrelated content on your site, it can invite unrelated links to your site and that can mess with domain authority. Sure, getting more links is great, but when they’re unrelated, it invites too much confusion from Google.
I’d, at the very least, get an address and phone number in the footer sitewide to start even thinking about optimizing pages lof local SEO.
The address and phone number in the footer are a must for every site that tries to rank well locally. If the niche is unrelated, then of course the tactic with real estate classifieds won’t help, so it’s pointless to do it.