Internet marketing is a constantly changing world, so the best thing anybody can do is stay up to date on the latest strategies and techniques if they really want to make an impact in their business. Some of the best internet marketing strategies that were around five years ago aren’t worth anything these days, but for every technique that falls out of style a new one takes it place. These are some of the current top strategies for internet marketing that you can use to take your business or product to the next level.
The Core of SEO
Search Engine Optimization has been around for a long time, but just like everything else it continues to evolve with every passing year. That being said, incoming backlinks remain one of the most effective strategies for increasing your website’s ranking in the search engines. For anyone who isn’t familiar with the term, a backlink is a hyperlink placed on another website that directs viewers back to your site. Google grades these based on two criteria:
a) the strength of the website on which the backlink is placed
b) the relevancy of the content around the backlink, including the anchor text
The second criteria is arguably the most important, because placing a link into irrelevant content will result in penalties no matter how well that website is ranked. For example, say someone has a website about 4×4 Jeep tires, and that person wants to put out a backlink on another website that deals with tips for making your garden grow in the winter. It’s obvious that there’s no relevancy between the two topics, and so that backlink would not benefit the original website owner, and at the worst he would be penalized for attempting to use “sneaky” SEO tactics.
On the other hand, if that same backlink was placed onto a forum discussing auto performance upgrades, it would end up as a benefit, and that’s where the website’s strength comes into play. Google and other search engines give every website a “value” rating. If a particular website gets a lot of traffic and already ranks well in the search engines, that website has a high value, or strength. As a result, any links leading off-site to other websites have more strength as backlinks.
Putting These Strategies Into Action
In order to make these internet marketing strategies work, the best technique is of course to look for websites that have a high PageRank. Since most normal websites won’t allow you to just go onto their site and post links, the best thing to do is search for two things: forums and blogs.
Forums are simple ways to develop high powered backlinks. You would create an account and then edit your signature to include a link to your website. Every post you make in the forum will include the link from that point on. Blogs are simple as well; perform a search for relevant blogs and then leave comments on the posts. Just make sure that the blog allows do-follow links (warning: no spamming please!).
Samantha Floyd is an avid Internet Marketing analyst and fights for responsible habits in online consumerism. She has a team of Internet marketing specialists who help her run her site as well as manage many blogs that she contributes to. If you’re interested in Samantha’s Internet marketing startegies or if you would like to find out more on Internet marketing strategy , vist her website.