Is Relevancy Irrelevant?
An aspect of linkbuilding that is sometimes hotly debated in the various popular marketing forums is relevancy of the link source. Some people hold the opinion that the topic of the website providing the backlink is irrelevant whereas others consider this aspect of a backlink’s value to be significant.
Based on my own experience I think that the topic of the website hosting the backlink is not very important. However, the topic of the page in which the backlink is placed does have some significance.
So, in my opinion, page relevancy is important, but website relevancy isn’t. This opinion is shared with those who have contributed to the excellent link value factors evaluation carried out by wiep.net.
In practice what this means is that if you are building links to a page that is about ‘web design’ then establishing backlinks in other pages that are about or related to web design is likely to be more beneficial than gaining links from pages that don’t relate to web design, even if the topic of the site is primarily web design.
Tony is a Senior Search Engine Optimisation Engineer at FreshEgg.com
6 Responses to “Is Relevancy Irrelevant?”
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Relevancy matters in SEO right? An alternative view (highly recommended): http://dailyseotip.com/is-relevancy-irrelevant/830/
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what are most important page relevancy factors?
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thanks man good issue
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That’s good advice, Tony. That stands to reason, that the web page relevancy is more important than the actual website for SEO. This is emphasised in PPC as well, as Google gives a higher quality score in AdWords for keywords that have particularly relevant landing pages.
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For creating backlinks irrelevancy is all right but if you want backlink and targeted visitor so relevancy really matters.
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Page relevancy is everything, the website itself? Not so much actually. People will use a search engine because it will filter out what they require; whether they need to know something new or whether they are using it to look for something they would like to buy.
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