An aspect of linkbuilding that is sometimes hotly debated in the various popular marketing forums is relevancy of the link source. Some people hold the opinion that the topic of the website providing the backlink is irrelevant whereas others consider this aspect of a backlink’s value to be significant.
Based on my own experience I think that the topic of the website hosting the backlink is not very important. However, the topic of the page in which the backlink is placed does have some significance.
So, in my opinion, page relevancy is important, but website relevancy isn’t. This opinion is shared with those who have contributed to the excellent link value factors evaluation carried out by wiep.net.
In practice what this means is that if you are building links to a page that is about ‘web design’ then establishing backlinks in other pages that are about or related to web design is likely to be more beneficial than gaining links from pages that don’t relate to web design, even if the topic of the site is primarily web design.
Tony is a Senior Search Engine Optimisation Engineer at FreshEgg.com