Finding new links for your website is an on-going battle, at first finding ‘link juice’ is relatively easy and the sources seem to be inexhaustible. After a long link building campaign you will come to appreciate the ease of obtaining those first few groups of links back to your website. For after a while it becomes much more difficult to obtain good links, this is especially true in competitive markets such as car insurance and personal finance.
As a webmaster it is important to continue building the links to your website to better optimise your site for the search engines. Google, Yahoo, Bing amongst others place rankings on these individual links. In the scope of Search Engine Optimisation inbound back links are considered the main component of any SEO campaign. These links are weighted individually and are a strong indicator of websites popularity and rank on the Internet.
Search engines use weighted algorithms to calculate the relevant search terms or keywords to a website. The essentials are easy, more back links means that said website is more likely to rank higher in organic search engine results. More ‘credit’ is given to websites with higher quality inbound back links than those with lower quality back links. Therefore having links from established, quality websites is worth much more than a link from a newly created blog site. Ultimately a link from a website like BBC will be worth dozens if not hundreds of links from other sites, due wholly to their reputation on the Internet.
Another key factor when link building for your site is to do so over a period of time, spend a set amount of time each month building the links. Building many links to your site in a short period of time could be damaging to the long term visibility of your website. If your site has been around for some time and already has a good reputation then this is less likely to ‘hurt’. Regardless it is not a recommended practice. Links submitted on one day a month would generally be released over time as there usually subject to moderation techniques to ensure your content is described correctly, is not spam and is beneficial to the websites visitors.
Ensure that when you place links on other websites that you use relevant anchor text where possible, using keyword research tools will help you to find popular terms which people actually search for, using a combination of popular terms which are relevant will aid your optimisation efforts. But ensure you do not optimise too much as this can adversely effect your rankings with the search engines.
There are many other techniques out there which will help you to build links successfully and help your overall SEO efforts. Link building is one exercise that should be proactively pursued. Keeping up to date reading informative articles such as the ones found at Daily SEO Tip will ensure you are primed with the latest SEO and link building information.
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