Key Tips for a Link Building Campaign
Finding new links for your website is an on-going battle, at first finding ‘link juice’ is relatively easy and the sources seem to be inexhaustible. After a long link building campaign you will come to appreciate the ease of obtaining those first few groups of links back to your website. For after a while it becomes much more difficult to obtain good links, this is especially true in competitive markets such as car insurance and personal finance.
As a webmaster it is important to continue building the links to your website to better optimise your site for the search engines. Google, Yahoo, Bing amongst others place rankings on these individual links. In the scope of Search Engine Optimisation inbound back links are considered the main component of any SEO campaign. These links are weighted individually and are a strong indicator of websites popularity and rank on the Internet.
Search engines use weighted algorithms to calculate the relevant search terms or keywords to a website. The essentials are easy, more back links means that said website is more likely to rank higher in organic search engine results. More ‘credit’ is given to websites with higher quality inbound back links than those with lower quality back links. Therefore having links from established, quality websites is worth much more than a link from a newly created blog site. Ultimately a link from a website like BBC will be worth dozens if not hundreds of links from other sites, due wholly to their reputation on the Internet.
Another key factor when link building for your site is to do so over a period of time, spend a set amount of time each month building the links. Building many links to your site in a short period of time could be damaging to the long term visibility of your website. If your site has been around for some time and already has a good reputation then this is less likely to ‘hurt’. Regardless it is not a recommended practice. Links submitted on one day a month would generally be released over time as there usually subject to moderation techniques to ensure your content is described correctly, is not spam and is beneficial to the websites visitors.
Ensure that when you place links on other websites that you use relevant anchor text where possible, using keyword research tools will help you to find popular terms which people actually search for, using a combination of popular terms which are relevant will aid your optimisation efforts. But ensure you do not optimise too much as this can adversely effect your rankings with the search engines.
There are many other techniques out there which will help you to build links successfully and help your overall SEO efforts. Link building is one exercise that should be proactively pursued. Keeping up to date reading informative articles such as the ones found at Daily SEO Tip will ensure you are primed with the latest SEO and link building information.
This Guest Post is by Isaac Bullen who writes for The Caring Host who provide Green Web Hosting solutions and provides a fair hosting guarantee to there customers.
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17 Responses to “Key Tips for a Link Building Campaign”
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How do you know how many is to many in a given time frame.??? Think of the links gained as a percentage. For instance if you have 10 backlinks and you build 100 more in a week…that represents a 1000% increase and could throw up a flag in Google’s eyes.
But if you have 1000 links and build 100 in a week. This only represents an increase of 10%. Which does not look suspicious.
use yahoo site explorer. it will give you a more appropriate result then google.
Saman Reply:
December 16th, 2010 at 7:09 pm
It’s not true that yahoo site explorer give a more appropriate result than google. Google take time to index backlinks thats all
Alan Reply:
July 13th, 2011 at 12:53 am
It’s not that yahoo indexes more links or faster, it’s just that Google chooses not to show people backlink data. They don’t want everyone analyzing competitors sites and using their backlink sources. Also, just recently yahoo announced they will be shutting down yahoo site explorer.
I agree with you. It’s a very dangerous for a site to build lots of backlinks in a day most especially those who are using software to actually build thousands of links in a day. I find it unethical and unjustifiable so it’s better to be sure rather than do that and regret afterwards.
RT @Carbon_Copy_PRO: Key Tips for a Link Building Campaign http://bit.ly/fuFoYB
@Thomas I didn’t define an amount because every site is different.
i.e. more established sites can generally be built on a little harder and exact match domains can have many of the same keyword.
I have several domains which i have experimented with linking strategies.
I would never recommend the use of a software to build links to a website if its important to you, this is as you say @Dan is a dangerous route which removes the element of control.
At least when you are link building manually you can amend or deny a link.
Really, i always thought off page matters could not harm a page. So should I get tons of backlinks in a days time to my competitors to damage them?
Link building is one exercise that should be proactively pursued. http://bit.ly/fuFoYB
Great article, I believe it is the most important SEO task to achieve.
Best tip i could add to this here link building post – is
make sure there are a low number of other external links on the page you are linking out of – thus if there are 200 links on the home page – why add your link here? try and find a deep apge of the site with less external links.
Like wise with sitewides – instead of placing your link site wide – pick the best page of the website – the most relevant page and then link from here
All the ebst – thanks for the read!!!! just another great – daily seo tip hay!
iDCx
We at blueclaw think building links is the bee’s knees – this post has confirmed some of my ideas about what makes a good link…
to comment on Thomas comment (first one) i think the google flags are found when a site outreaches its competition. thus if we were going for pos 1 on mobile phones – we could hit this vertical with more volume than say – stockport electrician. as the mobile phone serp will have more anchor texts powering the rankings than a localised serp.
Great post – thanks for the read!
JG
Great article. Link building is probably the best way to get web traffic. If your link isn’t out there, no one will know about your site.
Building backlinks sometimes becomes hard in relevant niches after a while. Finding a link is often the most difficult part
Another tip I’d suggest when leaving blog comments for backlinks…
DO come up with variations of your comments and try to make each one specific to the post you’re commenting on.
DON’T just copy and paste the same comment over and over on a multitude of different blog sites.
Why? Because most bloggers can easily tell when you’re commenting because you took time to read what they posted, or if you’re just using their blog to link-build. If it’s obvious that you’re doing the latter, many bloggers won’t accept your comment.
Which means you just wasted their time and yours. So take the extra few minutes to write something relevant, it’ll pay off in the long run.
Great article. Link building is probably the best way to get web traffic
You have all contributed some awesome tips to this discussion thanks, I am glad it helped some of you and the extended discussion has been useful for me.