The following tip was contributed by Chelsea Blacker.
Segmenting keywords is one of many exciting developments of the new Adwords interface. For instance, you can view how keywords are performing by segmenting them by CTR, quality score, and 14 other measurements! This gives you a clearer picture on how keywords are performing based on a variety of stats.
Every online marketer knows experimenting with match types leads to better optimized campaigns, and now within the keywords tab it’s easier than ever to find out how your experimenting is going. Select “Segment by search terms match type”:
And reap the results to figure out which keywords in your campaign offer up the best opportunities.
Looks like phrase match should be paused in the above example.