You are a wise person with a business to run. Naturally, you have done your research like a good businessman does. Based on findings, you realize that in order to expand the business, you’ll have to up the ante some more and level-up. Information technology is here to stay and you’ll do wisely not to be left behind, right? So you get a web developer and a web designer who create an attractive, fully functional and easily navigable website for you.
And then what to write? Since information is available right there at the office, content development is done in-house. Your people know the business, they have a clear understanding of what it is about. Who better to write about your business? Therefore, you delegate a content writer for the site right from your own team.
Contents, check. How hard can writing be?
Letting Your Home Grow
All those done, finally, you are ready to launch into cyberspace…Oops! Not so fast, hold your horses! While it seems you may have done things correctly, you just might want to backtrack a little bit and check if indeed, you’ve decided on everything wisely.
The most important parts of a website are not really the “physical” aspects, though they, too, are of great importance. After all, without them, how can searchers find you? Web developers and designers provide all the foundations and structures for your site.
As they say, however, a house is not a home. It’s what’s in it that makes it a home. An empty house is not a home; a cluttered house is, well, simply embarrasing, to say the least. For a website, it’s the contents that really breathe life into it. Just how much life depends largely on the quality of the contents. That is where you might want to focus your attention on.
Let your home grow. Feed it with the right nutrition, not junk. Knowing the details of your company and what it offers is just half of the requirements to ensure quality content. It takes more than knowing what to write, but how to write it.
A good, professional content writer knows that. She has been trained for it. It’s not just words and constructing sentences for her, but a lot of experience and know-how. Content writing takes more than typing. It involves research beyond existing resources, knowing more about how web development works. Also, a big factor in any business’ success today is good, clean SEO—this, she has learned and practices.
Getting Visitors to Stay
Competition in cyberspace is fierce. You want to be the business that captures searchers’ attention immediately and keep them glued to your site until they decide to avail of your offer. People’s attention span can only last a few seconds, that is the whole truth of it.
An attractive, fully functional and easily navigable website is practically useless if it sends searchers away with missing, low-quality or useless information. If they don’t find what they’re looking for or anything interesting, they either click the Back button or exit. Either way, they leave. You don’t want that. Don’t sweep the welcome rug off their feet.
How confident are you that you or your employees can write well enough to keep searchers glued to your site? Can your people get your business to the top of search engines’ first-page results? Do they have the proper skills that an actual writer does? No?
You’ve already taken a risk, so risk more away! A content writer is who you need, just like most businesses today. If you haven’t yet, this is the time to add one to your team. Remember, housewalls can’t talk; it’s those inside the house that do.
Jennifer Federizo is a content writer at Agents of Value. As far as writing goes, she has written in different genres for both online and print publications. The only thing she would hate to write about is her autobiography (Ugh).