Today’s Daily SEO Tip was contributed in part by Gerald Weber.
This is a very simple yet effective SEO tip for local businesses & regional brick and mortar stores, especially if you’re looking to rebrand or start a business from the ground up.
Make sure to make and brand your business name with your main keywords in it if possible. This is important for communicating what your business does along with achieving organic search results (and making sure your incoming links are using relevant anchor text, so when people link to you, they automatically link using relevant keywords).
Remember the days when every business was naming themselves “AAA Mechanics” or “1st American Modeling” to rank highly in the Yellow Pages’ alphabetical order listings? Well those days are long gone! Now it’s time to rank for organic local search results.
For example, if you have a modeling studio in say Florida. You can name the company Florida Modeling Studios. Rather than something like ABC Inc. that has no keywords. (Hopefully you can get a domain with similar keywords as well, which will assist with ranking.)
The advantage of this is you can easily use keywords in your content while referring to your company name. This will enable you to use keywords for on page optimization without sounding ridiculous or unnaturally forcing keywords into your copy.