Many people believe that the purpose of getting external links is to drive traffic directly from site to site. While this possibility shouldn't be overlooked, it's also important to understand that search engines look to the number of links pointing to a site as an indicator of how much "authority" or "trust" they should give the site. Link popularity helps search engines determine the relevance of your site. They look at not only the number of incoming links you have but also the quality of those links. Just one link from a highly trusted source can be more valuable than 100 links from questionable or low quality sources. You might have heard about Page Rank; this is Google's way of assigning a value to the number and...
When it comes to SEO there are several jobs that are obvious, getting those great positions, getting traffic through to the site, getting that traffic to convert, reporting back but one thing that takes a lot of time that is very rarely scheduled in is keeping the customer happy. When you’ve got top positions for all their key terms and they’re making money hand over fist you’re their best friend but one week of dropped positions...
Out-Sourcing your SEO efforts is a major decision for any business. A single person may be able to do their search optimization efforts for a small website or a niche that is not competitive but anything more than minor efforts will require a multi-person effort. A professional search engine optimization company has the resources and dedication to rank even the most competitive websites but they need to be up-to-date on the current acceptable SEO practices. The...
Search Engine Optimization has been a pillar of the online community for a while now. It’s a buzzword that’s thrown around a lot, but too often online marketing has the SEO tag slapped onto it. Just because someone says that they’re taking a good SEO approach doesn’t make it true. If you’re doing any of these things with your site, then you need to take immediate steps to get rectify them because...
Currently, search engines rank their web pages based on a number of things, including; the number of visitors, the amount of keywords, how long the domain has been in operation for, how many back links the website has, its page rank and a few others. However, it looks like this is about to change. Here, we will explore if this is the case. Google filed a patent (on the 24th Feb 2011), which detailed how...
Search Engine Optimisation (SEO) and Pay per click (PPC) campaigns are two of the main ways of attracting leads to your website, but which should you be focusing on? And can a blend of the two exist? Although SEO and PPC are both digital marketing techniques, they battle each other for attention and some people don't realise the differences. This post provides some of the major benefits and drawbacks to each discipline, to help marketers make...
For those not in the know, the Internet Corporation for Assigned Names and Numbers (ICANN) has recently announced a new domain naming convention for domain name endings, also known as generic top-level domains (gTLDs). In the past, there were 22 gTLD endings including .com, .net, .gov and .org. But the new domain naming convention brings the .brand in the spotlight, and you soon may see gTLDs like...
Sites are constantly trying to increase their organic traffic and there are many ways to do this besides trying to get a good Google search ranking. You can use a SEO or internet marketing company that will work with you to get your traffic up and going so your business or blog will prove successful. There are also things that you can do to your site that...
If you’re reading this, chances are very good that your online business is growing and that shared hosting plan you started with just isn’t cutting it anymore. Not that there's anything wrong with shared hosting, it’s affordable, provides you with what you need, and has served you well. Unfortunately, shared hosting means your website is relying on using shared resources with other websites. This also means that whatever happens to other websites on the server is...
It’s fair to say that, as we witness the meltdown of News Corporation day by day, many of us are watching events transpire with wide eyes and a sheer disbelief at this history in the making. Whilst we can in no way compare the unethical practices used by some SEO organisations to the magnitude of wrong doing and illegal activity Murdoch’s empire is currently being accused of, it does of course throw up...
