It’s fair to say that, as we witness the meltdown of News Corporation day by day, many of us are watching events transpire with wide eyes and a sheer disbelief at this history in the making. Whilst we can in no way compare the unethical practices used by some SEO organisations to the magnitude of wrong doing and illegal activity Murdoch’s empire is currently being accused of, it does of course throw up the question of ethics for anyone who puts pen to paper for a living and the lengths some will go to for winning content.
Whether you choose to have articles written for you by a professional article marketing team, or you prefer to compose your own content, there are a few...
In the high-tech and oft-changing world of social media marketing or SMM, keeping a campaign current, relevant and reactionary can take increasing amounts of time and effort. Social network or SocNet tools are available to aid the tracking, testing and research needed in any marketing environment, but when SocNet focus becomes overburdened, businesses of all sizes must reevaluate their approaches and priorities. Sometimes “more” becomes detrimental.
On the Internet, real estate becomes real e-state, but the...
Google is the main driver of search engine traffic and quality content is the main stay that is used by Google to rank sites. When Google makes changes in its algorithm, the search engine industry catches a cold and needs to rethink their strategies which they are using to reach the top of the charts.
This is something that has happened with the latest Google update called the Panda update. Through with this update, Google has...
Several years ago, Search Engine Optimization was becoming a trending term used to maintain web pages for search engines. Back then, it was thought that to be on search engines, a lot of effort had to be put into it with one word: money. Back in the day, paying to be on search engines was the normal thing to do. Today, it still is provided finding the right person or SEO firm to do it.
As...
The SEO reselling business is not a new concept today. In fact, there are at least a thousand individual and team resellers in America today. There are SEO Resellers who have already established a name in this industry.
Being a newcomer in the business implies that you have to vie against these big names, and to compete with them automatically makes you an underdog contender.
Underdog Branding
To be an underdog in any field means being small, being...
Facebook marketing is increasingly getting into blogs and websites. Social media channels such as YouTube and Slideshare also have features which allow you to share content with your Facebook friends.
The following Facebook marketing techniques will help you promote your Facebook page by engaging your audience, acquiring more likes and provide tips for retaining your audience.
Use custom tabs
You could create a landing page which offers a free gift for signing up. You can also...
Google is not a fan of plagiarism and so are the original-content loving writers and readers all over the net. No one wants their ideas, words and works copied by others then passed off by the plagiarists as theirs. This is why Google made a commitment to further improve their search algorithm. Enter: Google Panda.
Webmasters are now looking over their shoulders more than ever. They can no longer get away with copying other writers’ content...
Every start-up tries to create a blog in hopes that it will be their gateway to becoming the next thought leader of their particular vertical. Writers spend hours writing posts to only become discouraged that their blog is receiving trivial amounts of page views.
In spite of low page views, continually writing on the blog without extended defunct periods can pay off in the long run for search engine optimization....
Comparisons between pay per click and search engine optimization as online marketing techniques can get very specific and advocates on each side even become heated about the question of which strategy is better. The practical, if boring evaluation of PPC vs. SEO marketing is that they each have their own value and weaknesses, but are best when used in concert as part of a performance marketing campaign at the hands of a skilled and diverse...
Imagine you own a shoe store. It is a small property with four or five isles of shoes. You employ a few salespeople. It costs money to keep the lights on and the air conditioning running. You had to purchase the registers and computers, and the shoes are paid for before they’re even sold.
Most customers come in, look around and then thank you and leave, having not bought anything. What does this mean? Your shoe...
