An e-commerce site has it own unique challenges and goals when it comes to SEO. Large e-commerce sites could have ten of thousands of product pages, each which need to rank well in the search engines for its appropriate keywords and related searches. It is important to remember that the main goal of any e-commerce site is to encourage visitors to buy, so content and site structure needs to actively reflect that goal. Regardless of what your e-commerce site may sell, from wholesale school supplies to high-end speakers to commercial bakery equipment, the following SEO tips can be applied to better optimize your site, making it more search engine and user friendly. 1. Weigh time vs. return In an ideal world, every page of your 10,000-page e-commerce site...
A good SEO is proactive, we’ll plan our days and campaigns in advance and know exactly what we’re doing from one day to the next. Whether we’re a freelance and have several different clients or we’re in house and only have to focus on one or two websites we’re usually pretty organised. So what happens when you suddenly find yourself with a spare half an hour? Maybe a meeting has cancelled at the last minute or...
In case you’re not familiar, RSS stands for Really-Simple-Syndication. Basically, it is a way for people to share and connect with content very quickly to stay up-to-date with the newest headlines of their favorite blogs and web 2.0 sites. RSS feeds are a great way for people to stay updated with your site and also share your content. We often get very concentrated on getting a lot of traffic ONCE – RSS feeds help you...
Most local business owners are often confronted with the teething problem of how to gain maximum exposure for their business online. Online marketing is a sphere that is mostly dominated by the big wigs with the most resources. In such a scenario how does a local business compete and gain a foothold without being dwarfed by the hot shots in the industry? In this article we shall provide you with valuable SEO tips for your...
On June 2, 2011, Yahoo, Google and Bing announced their partnership on schema.org. This will act as a stop point for web owners and developers which provides resources to help them markup their site pages. This in turn makes them easier to read, understand and get indexed by the search engines. This is a big step given the fact that search engines usually need you to markup your pages in a particular manner for indexing...
Google has got a lot of people upset, not the least of which are web surfers trying to find good content while searching on the Internet. Lately, Google shows a lot of spammy results in the top 3-4 pages for many searches. Blekko is one of the newest search engines, after having been in development for a number of years. It is now ready for beta testers and comes with some great features for users....
Wordpress is a great content management system. Each Wordpress blog is already optimized to be Google-friendly. That is why many business owners use Wordpress blogs to promote their products and services. Social media sites like Facebook make it very easy to connect with customers. Therefore, combining the two sites is a very wise idea. However, not every business owner knows how to integrate Facebook with Wordpress. Even if they do know how to combine the sites,...
Understanding the basics of search engine optimization is an important skill for many individuals – even many outside the search engine optimization industry. Web designers, content writers, journalists, webmasters, bloggers, and others need to be familiar with the factors search engines use to rank websites and content. The search engine optimization field can be a very complex and confusing field, though. This is largely because the only 100% authoritative, 100%...
A few of you might remember a post on Daily SEO Tip last year about Keyword Eye - a visual keyword suggestion tool. We have been working very hard over the last couple of months to develop a new version which improves on the old site in just about every way. For those not familiar with Keyword Eye, it is a tool to help you with your keyword research. It can be used for keyword brainstorming,...
ICANN (Internet Corporation for Assigned Names and Numbers) recently voted and subsequently agreed that companies can create new Top Level Domains for their websites. Similar to most changes and innovations on the Web, this has sent ripples through the digital marketing world already, enflaming imaginations as to what this may mean in terms of Search Engine Optimisation possibilities. However, before we all get too excited, it is important to consider a few very important factors. Obviously...
