Onsite factors play a role in ranking your site in the SERP’s. The question that most people want to know is what onsite factors they should spend more time on, and which ones are the most important for your site. I have created a list of the top onsite factors for the future, which I feel will have the most effect on your rankings. 1. Content Good content is what people are looking for whenever they search on Google. If your page is optimised for a certain keyword, but your content is not up to scratch, then you will still be faced with a high bounce rate which I will touch on further down in the article. Your content needs to be good quality and also unique....
Many say that photos are not ideal for SEO campaigns, but you want to put up a photo blog. You want to make money through your photos, but your friends tell you to forget it, since you’re not that popular. More than the money, you want to make a name out of your talent, but these people say that even SEO won’t be able to help you. Well, that was ten years ago. A new decade...
People tend to over-think it when it comes to measuring the success of their SEO campaign. Most would say that the overall goal of SEO is to rank well in the search engines; it’s really not. The end goal of SEO is to get conversions, convincing site traffic to act. Ranking well in the search engines is just a step (albeit an important one) in driving more targeted traffic to...
Let us assume that you have a restaurant and you have been operating in your area for a couple of years. You already have your regulars who come into your restaurant and enjoy your food every so often. But times are rough and you want new customers. How do you go about doing that? There are the tried, tested and traditional ways of getting posters up, distributing fliers, and advertising in the local paper. However, if these...
Whether you pay someone in house to make sure your site is at the top of the search engines or you outsource it to a specialist agency you need to make sure you’re getting your moneys worth. The sad truth is there are a lot of unscrupulous SEO’s out there who will take advantage of a client because they know the client doesn’t really understand what they’re doing. The first thing you need to do is...
An AdSense arbitrage campaign consists of placing ads with Google AdWords (or one of their competitors like Yahoo! Publisher Network) at a lower cost-per-click that directs people to a website that displays higher paying Google AdSense ads. Although, AdSense arbitrage is not as easy as it sounds. The success of an arbitrage campaign depends heavily on the actual click-thru percentage of your AdSense ads. For example, if you spend $100 in one month advertising your website,...
In terms of SEO, simplicity is the key to successfully optimizing your site. Always remember to use strong keywords early in the text when writing page content. Craft your sentences to assist the search engine in finding the relationships between your keywords. Also, weave phrases and keywords into subsequent sentences. But beware of repeating keywords unnecessarily. This is known as “keyword stuffing”. When search engines encounter these unnecessary repetitions, they consider them spam. But the most important...
Google’s introduction of Instant Preview, which displays a snapshot of your landing page when you click on the magnifying glass next to search results and Ads, has shaken the ground we search on. The plan is to make it ‘even faster’ for users to choose the right result. Google have found through testing that by adding instant previews they should make people around 5% more likely to be happy with their results. However, we’re not talking about...
Whenever new potential clients or inquiries come in regarding ecommerce, I usually take a long deep breath because the client has so many issues and misconceptions. These issues include aspects of ecommerce SEO ranging from automated SEO systems to duplicate content and many other things. Every time I have to write a brief email regarding this matter and explain to clients what exactly we are going to do for...
The Google suite continues to expand with various tools available to help you with your business, your website, and your marketing – pretty much anything. One such tool is Google’s Ad Planner, which can help you target specific websites which your potential customers visit so you can know where to put your advertising dollars. In today’s marketplace, advertising online is a must. With the huge amount of online traffic happening every day for any given topic...
