Every business is impacted by seasonality in one way or another. Even if your company isn’t dependent on the actual physical seasons (like a lawn care company might be) there is a certain rhythm to your business cycle that repeats itself from year to year. Some months are going to be slower than others no matter what you do with your SEO. When visitors or sales dip down for a month or two don’t assume your SEO campaign is no longer working; it could just be seasonality at play. One of the biggest things to understand is that seasonality impacts overall search volume. When fewer people are searching for your products/services there is bound to be a dip in your traffic. When there is less search volume...
Being in the SEO industry for couple of years now, I have encountered many travel websites that are spending handsome amount of money to be found on the online/digital medium. SEO or digital marketing seems to be the ultimate answer for them but the real problem is all highly traffic terms related to this niche have been already hijacked by BIG giants and there is very less space left for small and new business...
No matter what line of business you’re in, if you’re a startup or simply lack the enormous advertising budget that’s available to your rivals, then it’s time to think outside the box a little and come up with some more creative ideas for self-promotion. Advertising online is the obvious route to go down, but even this can be a rocky road for the inexperienced. The internet – despite being free – is a battleground for...
Search Engine Optimization is one of the most useful ways to successfully grow a blog. When readers can find your site more easily, your viewership can increase more rapidly. When you have more readership, you can expand and start to get sponsors and make money from your blogging endeavors. Driving SEO traffic to your site can seem complicated or confusing at first, especially if you've never dealt with it before. If you're a new blogger, don't...
Recently SEOs have started to be afraid of Penguins. These ferocious beasts have devoured websites the world over. Is there a cure for this blight? Yes there is- a diverse link profile. When a link builder only focuses on links with the intent of increasing the search ranking of their website they are risking the success of their website on the current algorithm. When that algorithm changes (presumably to prevent people from gaming it, like they...
There may be no facet of internet marketing whose variables matter more than they do in search engine optimization and those ever-evolving variables requires all SEO practitioners to do everything they can to stay up-to-date at all times. One of the best and most enjoyable ways to stay in the SEO loop is to attend a conference or meetup built around the niche itself, learning new techniques and practices while networking with people who work and...
Word quickly got out about Google cracking down on free web directories. The search engine is apparently deindexing a lot of free directories entirely from search results. If you have ever used these sites as a source of links then this may be disappointing to you, and leave you with a few questions. Should These Directories be Deindexed? I have used free directories in the past to build links and I have blog posts on my site that...
If you have a business that serves local customers, continuously focusing on local SEO is not only important, it’s imperative. Local SEO efforts must be consistent and ongoing. It’s not enough to simply have a website and expect it will be found in Google. This post will give you five core tips that will help boost your local ranking in the search engines and hopefully get more business while you’re at it. 1- Create local...
HTML, the language that powers the Worldwide Web, evolves with the technology and the needs of users and developers to provide Internet users with the best possible experience. Most of the Web now uses HTML4, the latest approved version. However, developers already use the next version, HTML5, and most Web browsers already support most of the new features of the emerging standard. This means developers and SEO experts can start leveraging HTML5 in their work...
I’m tempted to call this the most important idea in this content. It might as well be, considering that what I’m trying to explain in this content is something people easily write books on, and as a money-valuable copywriting service it is second only to direct marketing. So, where to start from? Let’s look at the primary purpose of a press release. Content Matters A press release, or a news release (if that helps you understand it...
