Out-Sourcing your SEO efforts is a major decision for any business. A single person may be able to do their search optimization efforts for a small website or a niche that is not competitive but anything more than minor efforts will require a multi-person effort. A professional search engine optimization company has the resources and dedication to rank even the most competitive websites but they need to be up-to-date on the current acceptable SEO practices. The days of spam linking techniques are past and any marketing company that you may hire should understand what is needed to rank your website today. SEO in the Post-Panda World When trying to please the search engines, understand that you want to please the mighty Google. Other search engines may bring in...
Search Engine Optimization has been a pillar of the online community for a while now. It’s a buzzword that’s thrown around a lot, but too often online marketing has the SEO tag slapped onto it. Just because someone says that they’re taking a good SEO approach doesn’t make it true. If you’re doing any of these things with your site, then you need to take immediate steps to get rectify them because...
Currently, search engines rank their web pages based on a number of things, including; the number of visitors, the amount of keywords, how long the domain has been in operation for, how many back links the website has, its page rank and a few others. However, it looks like this is about to change. Here, we will explore if this is the case. Google filed a patent (on the 24th Feb 2011), which detailed how...
Search Engine Optimisation (SEO) and Pay per click (PPC) campaigns are two of the main ways of attracting leads to your website, but which should you be focusing on? And can a blend of the two exist? Although SEO and PPC are both digital marketing techniques, they battle each other for attention and some people don't realise the differences. This post provides some of the major benefits and drawbacks to each discipline, to help marketers make...
For those not in the know, the Internet Corporation for Assigned Names and Numbers (ICANN) has recently announced a new domain naming convention for domain name endings, also known as generic top-level domains (gTLDs). In the past, there were 22 gTLD endings including .com, .net, .gov and .org. But the new domain naming convention brings the .brand in the spotlight, and you soon may see gTLDs like...
Sites are constantly trying to increase their organic traffic and there are many ways to do this besides trying to get a good Google search ranking. You can use a SEO or internet marketing company that will work with you to get your traffic up and going so your business or blog will prove successful. There are also things that you can do to your site that...
If you’re reading this, chances are very good that your online business is growing and that shared hosting plan you started with just isn’t cutting it anymore. Not that there's anything wrong with shared hosting, it’s affordable, provides you with what you need, and has served you well. Unfortunately, shared hosting means your website is relying on using shared resources with other websites. This also means that whatever happens to other websites on the server is...
It’s fair to say that, as we witness the meltdown of News Corporation day by day, many of us are watching events transpire with wide eyes and a sheer disbelief at this history in the making. Whilst we can in no way compare the unethical practices used by some SEO organisations to the magnitude of wrong doing and illegal activity Murdoch’s empire is currently being accused of, it does of course throw up...
In the high-tech and oft-changing world of social media marketing or SMM, keeping a campaign current, relevant and reactionary can take increasing amounts of time and effort. Social network or SocNet tools are available to aid the tracking, testing and research needed in any marketing environment, but when SocNet focus becomes overburdened, businesses of all sizes must reevaluate their approaches and priorities. Sometimes “more” becomes detrimental. On the Internet, real estate becomes real e-state, but the...
Google is the main driver of search engine traffic and quality content is the main stay that is used by Google to rank sites. When Google makes changes in its algorithm, the search engine industry catches a cold and needs to rethink their strategies which they are using to reach the top of the charts. This is something that has happened with the latest Google update called the Panda update. Through with this update, Google has...
