I’m tempted to call this the most important idea in this content. It might as well be, considering that what I’m trying to explain in this content is something people easily write books on, and as a money-valuable copywriting service it is second only to direct marketing. So, where to start from? Let’s look at the primary purpose of a press release. Content Matters A press release, or a news release (if that helps you understand it better), is meant to be read by journalists, editors, newspaper staff – people in the media. I want to make sure you understand this. You are writing for the reporters – people who will look at hundreds of news releases coming their way every single day. You have to fight past...
SEO experts come in all shapes and sizes and from all walks of life. Personally I think that anyone from any background could become familiar with this industry and make a living from it if they have the time and patience to give it a try. However, to put my idea to the test I decided to see how some of my favourite sit com characters would get on if you trusted your website (and SEO)...
The link building industry is almost entirely based around national or international, unfocused strategies. Attempting to generate as much traffic through spread links around the web, it can be effective but also forces you to expand your competition bracket. Which means you are casting too wide a net to center your audience. Unfortunately, the local link building market is harder to get into. That is why so many people choose to go with the first process...
Reviews written by bloggers are a great source of highly relevant, quality links as well as valuable publicity. In many sectors there is a plentiful supply of blogs who are happy to write reviews of fairly low value items (we normally only send out items worth $10-$20) and so building links thorough product reviews is quick and cost effective. This post looks at the process of identifying and selecting bloggers and getting the products review...
If you run a website then probably a large portion of your time is spent trying to get people to go there and to this end you are probably trying desperately to collect as many links as possible and to promote in every way you can think of. This results in a kind of scatter gun strategy where you just throw as many links out there as possible and hope that a few stick. Likewise...
In the first quarter of 2011, Bluerank published a report on Mobile Search for Classifieds Sector in Mid-Western Europe. A year later, we have released the second part of that report, presenting the development of mobile search and the growth of its popularity among users. Our previous predictions concerning the development of mobile search in classifieds sector proved right. Again, we have conducted a research using Google AdWords keyword tool, to determine the level...
As realtors, we just love adding images homes to our posts to show off just how great they are right? The idea being that readers will be enticed by what they see as much as by what they read, so much so that they can’t wait to get hold of you and arrange a time to go see it. Right? Right. But, that’s not the only reason we should be adding pretty pictures to our blogs, oh...
Google went a little SEO update happy this past March, releasing 50 search quality tweaks. Google has also recently come out with some major algorithm updates, including the over optimization penalty and an attack on spammy blog networks. These are all quality updates following in the footsteps of the initial Panda update from last year that targeted article farms and sites that were heavily involved in article spinning. When news of the over optimization penalty...
If you own a site or have been exploring numerous blogs and pages in the category in which your site finds itself, then you have probably noticed plenty of the standard square (125 x 125) banners that dot the sides and bottom of many websites and blogs. Renting out advertising space to companies who are advertising their services and products has become one of the standard ways that most bloggers earn – at least in...
This year at SXSW Matt Cutts broke the norm and decided to pre-announce a Google update targeting over optimization. This has sent the SEO world into a panic with people rapidly changing their sites in an effort to tone down their SEO efforts other people have called BS on the over optimisation penalty. Either way can you afford to take the risk? Below I have outlined the key factors that Google are likely to analyse when...
