One of the deadliest mistakes an online marketer can make is known as over-optimization. Basically, it's SEO carried too far. Like it or not, search engine optimization is also manipulation. One uses techniques that are believed to elicit a favorable response from search engines, such as Google. When you do SEO too well - or rather, use it too much - you could be over-optimizng your website. And this in turn can lead to penalties or worse.
What Is Over-Optimization?
Over-optimization usually occurs when targeted keywords are used too often on the same web page, or when they are emphasized too much with formatting. For example, it used to be that the number of times a keyword appeared on a page determined how relevant that page was...
Though it took some time, Google finally took the step to enter the social media arena with Google Plus. The platform is fairly intuitive to use and has had strong growth since its implementation. Organization through Circles provides an excellent way for the user to direct the correct content to the appropriate audience. Of course, businesses and marketers want to know how Google Plus is impacting SEO.
*Matt Cutts, Principle Search Engineer, Speaks On Google Plus...
Panda 3.4: Google Avoids Putting it in Black and White
The latest Panda update almost slipped out under the radar, since Google chose to announce it on Twitter – a departure from its usual practice of drip-feed by blog. Reaction from the online community was muted, particularly since this is a data-refresh update that has little noticeable effect on almost all queries. Search Engine Land, which is keeping count, labels the update “Panda 3.4,” while Search Engine...
With Twitter's introduction last year of a more official method of retweeting, there has been ongoing confusion concerning what exactly the difference is between the traditional retweet of a Twitter post and the newer RT method.
While it's not difficult to find value in the new method introduced by the Twitter team, the use of the community-created term "retweet" has blurred the lines between the two to the point of leaving users unsure which is the...
There is definitely no shortage of Q&A sites in the internet space. And while it can still be considered a newcomer, Quora is one that has managed to stand out from the crowd. Slowly but surely, the service has been introducing new features that bring innovation to an increasingly crowded market and further establish itself as one of the key players. A while back, Quora introduced its credits feature as a reward system of sorts....
If you have found this post after receiving a LinkedIn Sales Message from a company called ZENO, please notice that their links have been omitted from this post because of complaints and unethical spamming of this site.
Rugby is a great game, isn’t it? Being of a rather modest build I wasn’t the most athletic kid in school and tended to steer clear of most of the rougher sports. Then, one fine day, a kindly gym...
If you’re active in promoting your web site online, there’s no doubt you’ve heard of Google’s Panda update. Implemented in late winter and early spring of 2011, this algorithm update was designed to eliminate low quality content spam from the database, thus improving the quality of results for Google’s search audience.
Whether or not Google was successful in this is a matter of some debate; some very obvious “content farms” are still being prominently featured in...
A website's load time should be faster than a blink of an eye. Quite a tall order? Not really, and we're getting there. Speed is important for the sites' analytics but more so for the customers who are either purchasing something online or getting some info.
In the blink of an eye
Load time refers to the time that a web site takes to load all of its elements for them to be viewed by the user....
Time sure does fly, doesn’t it? Around this time a year ago, Google rocked the foundation of the internet by rolling out Panda, the controversial update that would forever change the approach of SEO marketers far and wide.
The update vowed to shake things up, and boy did it ever have an impact. In this article, we will take a look at what SEO marketers should have learned a year after the controversial Google Panda.
Quality Over...
If you are sponsoring or speaking at an event or conference, then it's likely that you'll get links to your website from the main event website: you may appear site-wide on every page, or they might have dedicated pages listing the event's sponsors or speakers.
But if you are a mere attendee/delegate then don't fret, as there are a number of ways that you can leverage your presence at an event in order to obtain links...
