Location-based services are part of the hottest trends when it comes to local business marketing. Startups like Foursquare and Gowalla has enjoyed great reception and Facebook is trying to replicate their success with Facebook Places. This location-based application allows Facebook users to “check in” when they get to a brick and mortar store. Each “check in” is displayed on the user’s wall as well as in the news feeds of the user’s friends as well as the Place’s page. This creates instant publicity for the store that the user has just visited. And this is not just any kind of promotion for the part of the local business. Because the publicity is generated by a real, live person it becomes a credible recommendation. In order for a...
Social networking is a huge part of online marketing today, with Facebook being the leader and Twitter being the newest addition to the world of social communication that also has online marketing advantages. Both Facebook and Twitter have gained popularity due to their unique features that allow people to provide constant updates to their friends and followers regarding their personal life and business projects. This not only makes them useful...
To be honest, it’s also tiring for me to write about how content could take a website places. Many bloggers have already written about the topic and also defended how content boosted their websites to the top. I’ve read enough about the issue and I agree, for the most part. It’s true that content is king, because nobody’s foolish enough to put up a website with completely useless content. There is nothing wrong with believing...
Setting up a website is essential for any business to succeed. But once your website is up and running you can’t expect customers to just go wander onto the internet and find you. You have to do your best to make your website findable. The best way to do this is through Search Engine Optimization (SEO). SEO isn’t just a matter of popping in the right key words, though. Keywords...
When thinking about creating link bait, lots of people get caught up in ideas of writing a piece of content that’s going to attract thousands and thousands of links. The danger is that this is very difficult to do and can be quite an expensive process with no guarantees of how successful it’s going to be. This led me to thinking about ways in which you could create content that...
Ever since practical business applications became mainstay on the Internet, people have been looking for ways to make a quick buck. The harsh fact is that not everyone has a knack for it. Most people want to make money quick or not do the necessary work. There's a certain level of skill in seeing a situation and knowing how best to approach it from a business angel. There's an old saying...
All this talk about utilizing social media for local business search engine marketing has existed for quite some time now. However, quantifying the level of success that social media integration brings to a business is a different matter. Up till now, people knew that using Twitter and Facebook helped. But exactly how it impacted businesses, people were not so sure. The marketing firm MarketingSherpa has just released the results of its Search Marketing Benchmark Report. This...
The nature of media and advertising has been rapidly changing throughout the years. More and more people are connecting on the Internet and businesses are finding more and more ways to reach out to their target audiences. Research has shown that Internet log in time has increased by more than 121% in the last five years. That’s 30% of people in all age groups choosing to spend time online rather in front of the television. With...
For all those who are not familiar with the concept of Web-Copywriting, this e-version of copywriting is a robust blade devised for a task that is, in comparison, considerably delicate. Preposterous and deviated as it may sound, a close insight will reveal that effective web-copywriting is indeed your weapon to cut through the clutters and reach seamlessly to your target audience, fulfilling the subtle task of telling and selling. A key defense against the spam-content-forces, a...
It seems that everyone has a blog these days; your boss, your favourite celebrities and even your gran are all ranting away about the most inane details of their everyday lives. Starting a blog is easier than ever now, particularly with user-friendly content management systems like Joomla, Dupral and most notably, Wordpress. The rise of social media has also lead to an increase in the uptake of blogging as means to connect with likeminded communities,...
