The search engine isn't going anywhere, at least not anytime soon. But that doesn't mean that Google and the other gatekeepers to Internet knowledge aren't about to see some serious competition in the form of personal assistant apps such as Siri. Such services will act as middlemen standing between the user and what is found, very much in the same way as search engines. The only difference – the one anyone who cares about search engine optimization ought to be concerned with – is that the metric for judging what gets found will no longer be which strings of keywords users enter to find the information they're looking for, but rather a combination of what users ask their personal assistant apps and the techniques of the...
What is it? The whole world of personalised search took a big leap forward with the launch of ‘Search Plus Your World’ by Google. The interactions of people within your community directly influence the search results which are shown to you, to a greater extent than ever experienced before. If a friend has shared a piece of content that is directly related to your search engine query, there is a high chance that it will take a...
If you’re a business owner that has relied primarily on referrals and word-of-mouth marketing to keep your business afloat (I have seen this primarily with contractors and mom-and-pop business that have been around for generations), making the decision to launch an SEO campaign is a big jump. How to justify spending money to market your business online when you’ve never really spent any money on offline marketing? Turning “marketing” or “SEO” into line items on your...
This image takes you step by step through the important points regarding a website. These points are the cornerstone of any website and needs to be applied carefully. Points such as social media, SEO, tracking and analytics are discussed in this image. Web design, usability and content should not be left out when analyzing your website. ROI media is a online marketing company that specializes in social media marketing and search engine...
This easy on the eye infographic covers seven of the most common server header responses. Troubled you don’t know the difference between a 200 and a 302 server response? Want to find out what in heck a server header response is? Bored? Have a look below! Make sure to check out the section 404 pages - “The internet is a bow tie”, apparently. This delicious infographic was produced by SEOgadget. Have a look at their article...
Any SEO expert will tell you that attaining those high ranks and keeping the website constantly on top is a titanic task. In fact, the hard work that the white hat SEO requires made many good faith webmasters turn to black hat techniques when they kept pushing and pushing and the results still did not appear. However, what those people fail to realize is that, even though they are large-scale, they are of poor quality...
If you're just starting out in business, or taking your first steps online with an established business, you may assume that your business is going to need its own dedicated website. While it's true that every business can benefit from having a web presence, there are a lot of methods of achieving this without necessarily having to set up your own website. Social media sites such as Twitter, Facebook, Google+ and others can all give...
If you are here, you are probably either already working with an SEO agency or are thinking about hiring one. For those that are new to the industry, it can be very difficult to figure out how much you should be spending on SEO services and what you are getting for your money. After all, you just give them the money and voila, rankings! Some SEO “experts” will try and make you...
All search engines continuously tweak their ranking algorithms, but none receive nearly as much attention as Google’s and for good reason. While Bing, Yahoo, and other smaller search engines have their own set of devotees, 65% of all web searches are performed on Google, and the majority of SEO discussions revolve around deconstructing its ranking algorithms. Last year, the conversation was concerned mostly with its Panda update. While gauging its impact and adjusting accordingly continues...
It can be difficult to know who your ideal client is until they have come to you. The obvious question is then how do we find the ideal client, especially when we aren’t exactly sure who they are. The simple answer is that your ideal client is actually actively searching for you right now. Let’s examine a way that an ideal client might engage your business. Mark’s construction business is growing and he decides that he...
