For any company that has a strong web presence and/or which relies on the internet for much of their business, content is a crucial factor in building and developing visibility on the web. Ranged between you and your customers there may be several thousands of miles not to mention some meddling robots. Communication is allegedly easier than ever before in the modern age; however, just because it’s fast and far reaching that shouldn’t be taken to mean ‘better’. Communication has not in many ways changed much at all. There is good or effective communication and bad or ineffective communication. The fact that you can do either with someone you’ve never met in the blink of an eye makes less difference than you might imagine. Online...
Too many people get it completely wrong when they start building a website. They throw a site up and start asking people to buy their product. This is one of the saddest things in the world because you can't expect someone to whip their credit card out when they first find you. It's like trying to get your date into bed on the first night. It doesn't happen like that and you have to wine...
I'm going to let you in on a little SEO secret - Google doesn't really care whether your website succeeds or not. Believe it or not (as hard as it is to hear) Google's business is NOT to help your business do well online. Google's business is the organization, storage, and reporting of information. Your website and SEO efforts actually help Google do their job of presenting the most relevant search results to their...
As your website or blog grows content theft will become an increasing issue for you.
As far as I am concerned people making money off of your content without your permission, or the correct attribution to the original source, are menaces to web publishers everywhere. It's your content, you spent the time or you paid good money for a professional to craft the perfect article for your site.
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If you've been in digital for more than a week you'll have heard the old adage "Content is King" thrown around at least 12 times a day, but I'm here to tell you that it is complete rubbish.
Ever since I first heard the term I've been unhappy with it. It just doesn't work for the process of content marketing and here is why:
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Operators of small businesses may find it somewhat problematic to refine their advertising campaigns. Perhaps your business will succeed to the point where you have citywide or even nationwide acclaim, or perhaps your measure of success is to establish a small business that can turn a comfortable profit by just serving your local community. So how exactly do you market yourself to the local community? Does the local community even contain a large amount of...
Data centers are the lifeblood of the Internet and telecommunications. Without them, making telephone calls to surfing the web would be near impossible. Data centers don't just spring up overnight. They take time to build, develop and grow and this takes a team just as dedicated as the storage solutions they provide.
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Did you know that some of the world’s most effective advertising campaigns started out as miserable failures? Tiny mistakes such as dull headlines and blurry images are often all it takes to bring down an otherwise immensely effective ad campaign. If you’re an advertiser, it helps to take an artistic approach to your campaigns. Think of them as a piece of rock that needs to be turned into a beautiful statue. You chip off pieces of...
For businesses with small budgets, link building can be sometimes challenging especially given the fact that Google recently also changed the way they value links and websites. With the Google changing its algorithm to factor in the proliferation of spam and poor link building, careless practices have led to penalties in page ranking on Google Search engine result pages. Although there may be no quick fixes to the problem of poor link building, small businesses...
How Back-Link Profiles Have Changed Since Google Penguin Google’s Penguin update was designed to clear out the websites with over-optimized back-link profiles. A back-link profile is an overview of all your inbound links. For 8 years, up until the birth of the Penguin algorithm, the way to get your website to the top of Google was to include your keywords in all the key indicators on your page, and then build lots of links from the best...
