Panda 3.4: Google Avoids Putting it in Black and White
The latest Panda update almost slipped out under the radar, since Google chose to announce it on Twitter – a departure from its usual practice of drip-feed by blog. Reaction from the online community was muted, particularly since this is a data-refresh update that has little noticeable effect on almost all queries. Search Engine Land, which is keeping count, labels the update “Panda 3.4,” while Search Engine Roundtable infers that no algorithmic changes were applied.
Marketing Land, commenting just prior to the tweet, speculates that Google might now be tinkering for tinkering’s sake, noting that its position has moved from “we never ban anybody” in 1999 to today’s pages of quality guidelines and a far more heavy-handed...
With Twitter's introduction last year of a more official method of retweeting, there has been ongoing confusion concerning what exactly the difference is between the traditional retweet of a Twitter post and the newer RT method.
While it's not difficult to find value in the new method introduced by the Twitter team, the use of the community-created term "retweet" has blurred the lines between the two to the point of leaving users unsure which is the...
There is definitely no shortage of Q&A sites in the internet space. And while it can still be considered a newcomer, Quora is one that has managed to stand out from the crowd. Slowly but surely, the service has been introducing new features that bring innovation to an increasingly crowded market and further establish itself as one of the key players. A while back, Quora introduced its credits feature as a reward system of sorts....
Rugby is a great game, isn’t it? Being of a rather modest build I wasn’t the most athletic kid in school and tended to steer clear of most of the rougher sports. Then, one fine day, a kindly gym teacher explained to me that rugby was the game for me.
On the face of it this seemed like a ludicrous suggestion. Even a naïve youngster like me knew that scrawny little kids who couldn’t fight their...
Cloud hosting is growing. Once just considered a buzz word, the importance of cloud servers and cloud computing in business and public sector IT infrastructure is not only growing but the practice is becoming integral in the decision process for IT departments. However, whilst the practice of running a dedicated physical server is an established skill set in any proficient IT department, there are still questions around the processes behind cloud server management.
Running a cloud...
If you’re active in promoting your web site online, there’s no doubt you’ve heard of Google’s Panda update. Implemented in late winter and early spring of 2011, this algorithm update was designed to eliminate low quality content spam from the database, thus improving the quality of results for Google’s search audience.
Whether or not Google was successful in this is a matter of some debate; some very obvious “content farms” are still being prominently featured in...
A website's load time should be faster than a blink of an eye. Quite a tall order? Not really, and we're getting there. Speed is important for the sites' analytics but more so for the customers who are either purchasing something online or getting some info.
In the blink of an eye
Load time refers to the time that a web site takes to load all of its elements for them to be viewed by the user....
Time sure does fly, doesn’t it? Around this time a year ago, Google rocked the foundation of the internet by rolling out Panda, the controversial update that would forever change the approach of SEO marketers far and wide.
The update vowed to shake things up, and boy did it ever have an impact. In this article, we will take a look at what SEO marketers should have learned a year after the controversial Google Panda.
Quality Over...
If you are sponsoring or speaking at an event or conference, then it's likely that you'll get links to your website from the main event website: you may appear site-wide on every page, or they might have dedicated pages listing the event's sponsors or speakers.
But if you are a mere attendee/delegate then don't fret, as there are a number of ways that you can leverage your presence at an event in order to obtain links...
While some in the brick-and-mortar business world still believe that the web is only for global corporations and eCommerce sites, most have come around and realized the importance of online marketing.
Of course, knowing how to market your business online isn't quite so obvious. While there are several best practices, one that we're focusing on today is accurate business profiles, as accurate business profiles – also known as citations - on directory websites are important for...
