Welcome to the Playing Field After all this time that we've spent in SEO-related fields, we all have learned how important link-building is to SEO efforts. After all this time, we have all also discovered, no doubt, that one of the best ways to get an easy backlink is to submit an article to a high-quality and high-PR article directory like EzineArticles or Buzzle, an almost perfect situation. The only problem with article writing,however, is that it's so time consuming. For every article you write, you have to dedicate not only the time to write the article, but account creation at article directories, spinning of the article and submission to the myriad article directories you created accounts at. After that, that well-written article you put your time...
Link Research Tools, one of the must-have link research tools for any link builder and marketer (and also one I will be giving a detailed review next week - stay tuned!), has introduced a major update this week. The updated toolkit spots a new awesome look, an enhanced usability and a few cool new features, including: New Site Type and Theme values - see which theme and site type (blog,forum,etc) EACH LINK has New Missing Links Tool...
The canonical tag, introduced by Google early in 2009 was supposed to resolve many duplicate content worries. It seems to simple to be true though and even though Google claim that the canonical tag is a "hint" rather than a directive, many people have had catastrophic results just because they didn't apply it right. In theory, pages with duplicate content (but different URLs) are the ideal ones for canonical tags to be in place. Even though...
Where to start a niche analysis? How to streamline this process? Which niche analysis tool to choose? They have become touchy issues for many web masters. Let’s figure them out. Start with finding out who and how strong your competitors are. To analyze a niche, it’s enough to look into Top 10 in SERPs because it is the very aim which most SEO specialists want to achieve. So, what factors...
I've been reviewing some campaigns in AdWords Editor and noticed that in AdGroups where my ads just used the singular version of a keyword, that keyword score one point better (out of 10) in Google's Quality Score. (This is on the search network.) As well, I'm seeing that it makes a big difference to the First Page Bid estimates. Depending on the ad group, I'm seeing differences of over $1/click . Therefore, to boost your quality score,...
It is common for people to focus on a core set of terms when performing SEO for their website or a client’s site. However I have seen many examples where people continue to beat their head against a wall trying to rank number 1 for a key phrase that is simply not worth the effort. As an SEO your ultimate goal has to be increasing traffic to the website, which in turn usually increase the...
Every marketer knows that the name of the game is visibility. The problem is that the rules to the game keep changing. What worked last year, won’t work this year . . . in fact at times what worked last month won’t work this month. That’s one part of the marketer’s dilemma; the other part is oversaturation of content. The good news is quality content still rules, and creating valuable...
There has been some confusion in the internet marketing world for the past few years about Wikipedia and why it is ranked so high in Google. Really it’s fairly simple and some people don't realize the power of how their site is set up. I'll see it all the time where one of its pages will have the first few spots of a highly trafficked search term and it will only...
If you're a blogger, then your content is how you attract search engine visitors. So in order to get even more search engine traffic to your blog posts, you're going to have to take a number of steps to fine tune and perfect their search engine optimization. And even if you aren't a blogger, it isn't hard to apply these steps to your own site. Optimizing your content takes patience and effort. After all, you're...
Keyword Eye is a keyword suggestion tool which visualizes search volume and competitiveness by size and color. Using results from the Google search based keyword tool it can accept two inputs: Keyword - this will return keyword ideas based on the entered keyword URL - this will return keyword ideas based on the content within the URL specified Settings are available which enable you to: Choose the keyword match type Choose the country for results to be tailored to Choose...
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