What Is PageRank? PageRank was invented back in 1998 from Larry Page while he was still a student at Stanford University. It was a definitely a great concept which allowed for all pages in the web to be sorted according to their relative importance. The idea was based on the fact that a site that receives h links from hundreds of sites should be more popular than one that has just a few inbound links. PageRank is about popularity and definitely is one of the main reasons for Google’s success back in the early days of the search giant. PageRank still does play a great part Google’s search results but this is where the great misunderstanding occurs. The way the PageRank value is being worked out internally...
In an industry where your content is king, bloggers need to make the most of every opportunity to promote there articles and valuable contributions. Link building is the process of acquiring inbound hyperlinks to a website or webpage in this case your blog or blog content. The more links you have coming in to your website the better the results achieved in organic search, this in turn means the more visitors you should receive and...
Every now and then Google decides to shake up the internet and the earth trembles. Google search algorithm has the power to change your fortunes. When Google changed its search algorithm a week back, article directory, ezine.com lost 35% of its search traffic. That’s a huge change and no doubt they are seen wailing around the internet. Are you collecting garbage? The question is pertinent because the latest Google search algorithm seems to weed out sites which...
The world of SEO was rocked last month as what many are calling the ‘Farmer Update’ was rolled out. This alteration to Google’s algorithm allegedly came about after a growing disillusionment with SERPs which were increasingly displaying irrelevant results. This is likely to but the result of SEO engineers ‘gaming’ the system by inserting non-semantic links into spam content. Irrelevancy was not the only emerging feature of the Google SERPs, there has been a marked...
Because of Google’s habit of changing its algorithm through the years, many webmasters changed their domain name, believing that this will improve their SEO strategies. They did this without realizing that this destroyed the backlinks that affected a large part of the website’s SEO. As a solution, these website owners resort to adding insubstantial links to their site, instead of working on their old links. Reworking old backlinks is better than adding new links, because...
In part one of this article we examined how to get your PPC keywords up and running. This is the point at which too many people think the job is done and don’t realise there is still work to do. In this second part we will look at three more steps to ensure a business gets the most from its PPC campaign. Step Two – Design Unique Adverts for Every Single Search Phrase A lot of...
When plotting Pay Per Click strategies for your business, the first thing to think about is what approach you have taken with SEO (Search Engine Optimization.) SEO can be a far more effective, and cost-effective method of advertising your business. Indeed these days a great many SEO companies and SEO experts ignore Pay Per Click because they consider SEO to be the superior methodology, producing superior results. And in some respects they are right, because...
Taking the first step into search engine optimization can be intimidating for a number of reasons. In this post we will discuss key points that online startups should keep in mind when considering SEO for the first time. Select the Right Company Name and Domain Name If you are going to be doing business online it always helps to have a keyword that relates specifically to your industry. Once you have selected this keyword, try to...
Google analytics is probably the single most comprehensive tool that any webmaster can use to monitor the ongoing success of their site. The fact that it is free does not detract from its overall value. But it is still only a tool; the value comes with the person that knows how to use it. To most people the graphs, charts and figures will give a basic idea of how well your site is doing. What...
Title tag is considered to be one of the most important parts of the on-page SEO strategy, you can easily find tons of articles on the importance of title and how it can affect your SERPs. All sounds perfect until I read the latest post on this topic by Barry Schwartz on search engine land that talks about Google ignoring the HTML Title tag more often. Barry reported that there...
