Feb 20 2012

The Anatomy of a Perfect Website

This image takes you step by step through the important points regarding a website. These points are the cornerstone of any website and needs to be applied carefully. Points such as social media, SEO, tracking and analytics are discussed in this image. Web design, usability and content should not be left out when analyzing your website.  ROI media is a online marketing company that specializes in social media marketing and search engine...

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Server Header Responses

This easy on the eye infographic covers seven of the most common server header responses. Troubled you don’t know the difference between a 200 and a 302 server response? Want to find out what in heck a server header response is? Bored? Have a look below! Make sure to check out the section 404 pages - “The internet is a bow tie”, apparently. This delicious infographic was produced by SEOgadget. Have a look at their article...

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The Algorithmic Updates Can Be History but How Does That Affect You

Any SEO expert will tell you that attaining those high ranks and keeping the website constantly on top is a titanic task. In fact, the hard work that the white hat SEO requires made many good faith webmasters turn to black hat techniques when they kept pushing and pushing and the results still did not appear. However, what those people fail to realize is that, even though they are large-scale, they are of poor quality...

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Do I Really Need To Build a Website

If you're just starting out in business, or taking your first steps online with an established business, you may assume that your business is going to need its own dedicated website. While it's true that every business can benefit from having a web presence, there are a lot of methods of achieving this without necessarily having to set up your own website. Social media sites such as Twitter, Facebook, Google+ and others can all give...

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How Much Should You Spend on SEO?

If you are here, you are probably either already working with an SEO agency or are thinking about hiring one.  For those that are new to the industry, it can be very difficult to figure out how much you should be spending on SEO services and what you are getting for your money.  After all, you just give them the money and voila, rankings! Some SEO “experts” will try and make you...

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Ranking Algorithms: Extracting Essential Lessons, Large And Small

All search engines continuously tweak their ranking algorithms, but none receive nearly as much attention as Google’s and for good reason. While Bing, Yahoo, and other smaller search engines have their own set of devotees, 65% of all web searches are performed on Google, and the majority of SEO discussions revolve around deconstructing its ranking algorithms. Last year, the conversation was concerned mostly with its Panda update. While gauging its impact and adjusting accordingly continues...

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How Do Your Ideal Clients Find You?

It can be difficult to know who your ideal client is until they have come to you. The obvious question is then how do we find the ideal client, especially when we aren’t exactly sure who they are. The simple answer is that your ideal client is actually actively searching for you right now. Let’s examine a way that an ideal client might engage your business. Mark’s construction business is growing and he decides that he...

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(DIY SEO Education) Setup Free Online Training Courses with ProProfs

Whether you're an entrepreneur, manager or small business owner, creating and maintaining training material is a very large part of your job. Both employees and students require intuitive and easy-to-use course materials and objectives in order to grasp and conquer the concepts being taught to them; one online service, ProProfs, has recognized this need, offering the ability to quickly and easily create online training courses. With the ProProfs Training Maker online software suite, creating course...

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A Picture Paints a Thousand Words: Using Images in Copywriting

Copywriter’s will ensure that keywords are strategically placed within text, links are created to relevant pages and the content will be informative to help search engines understand what exactly it is that they are saying. By doing this with every piece of content written, they can help to ensure those looking for what they have to say can find it with ease as search engines will favour the site they are writing for over Joe Bloggs...

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4 Ways a Cheap Hosting Company Will Destroy Your Online Business

All the offsite link building and onsite SEO in the world can’t protect your website and online business from the dangers of a cheap hosting company. In fact, great offsite link building and onsite SEO can be ruined by the actions (or lack thereof) of a cheap hosting company. Don’t put your website at risk just to save a few dollars each month! Here are four ways a cheap hosting company could potentially...

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