Type ‘Search Engine Optimization’ and you will find about 108,000,000 results in Google. Couple this daunting number with the fact that most Small to Medium-Size Business (SMB) has neither the budget nor talent to effectively optimize the business’ website for top search placement, and you have to ask yourself “Is it worth the investment?” Many businesses, not only SMB’s, have questioned the return on investment (ROI) of search engine optimization when compared to all online marketing options. Furthermore, whenever a search is performed for SEO services, SMB’s are often left more confused than helped. Even conducting a search for simple SEO or any related search will deliver millions of articles both supporting and arguing against the value of SEO. Let alone the fact that the...
Playing nicely when it comes to building relationships and establishing a name for yourself in the blogging world is all well and good, but to get ahead of the game the gloves sometimes need to come off. Now I’m not saying that any black hat methods are the right route to go down, but there are a few ways you can utilise the 7 deadly sins to keep your blog alive. Pride Being proud of the blog...
The YouTube team recently unleashed the video-sharing site’s new look with its fresh coat of digital paint. With more than 3 billion videos viewed every day, and hundreds of new channels from known personalities and content providers coming soon, YouTube just wanted an easier way for users to locate and keep tabs of their desired videos. The good thing about this change is that YouTube provides a short video, giving its audience a tour...
Every business, big or small, may feel like they’re missing something if they don’t include social media as part of their marketing strategy. However, there are several aspects that a business should consider first before taking the leap. Below are three elements of social media campaigns that could help establish your online channel. Customer Interaction Social media promotes a two-way interaction between you and your customer. Therefore, doing it right will gain you a more engaged audience; while...
Internet has been very kind to entrepreneurs, providing them with the platform; many different marketing mediums, a huge market, an ever increasing number of potential customers, and a perfect launching pad to kick start a business with very little, or no investment. In fact, it has been so kind that many people have started to take it as granted, more like a place where you can hit the jackpot every time without moving a muscle. In...
Anchor text is a hot topic amongst SEOs and link builders who continue to debate around the perfect formula for ranking success. Is it best to build ‘partial anchor text’? Should we aim for a bulk amount of exact match anchor text links? Or is it better to just build branded links and let the on page factors carry the relevance? The truth is none of these approaches is the best way, but they all...
Without local resources at your disposal, expanding your online presence internationally can be a challenge. However, proper preparation and understanding of the basic principles of international SEO can get the work done. Below are five things to consider before taking the global SEO leap. Your Current Scope and Limitations Don’t be giddy in analyzing your existing resources and potential barriers. Start by assessing your target market’s region, language and other important distinctions that will affect your decision making....
The Google updates we have seen in 2011 have been some of the most SEO game changing algorithm tweaks in Google History. We at Silicon Beach Training are providers of SEO Training Courses so we need to be constantly on or toes; updating our knowledge as fast as Google updates it's algorithms, (which according to Google is every day!). Here we share some of the most important and relevant changes we have seen this year. The Panda/Farmer...
People who are looking to get their websites on top of Google SERP will take contextual links over any other kind of back link any day, mainly because they are as natural as a link can get, and holds a lot more value than a link coming from a "link directory", "link partners’ page" or even "footer" of a second rate website. For all those reasons, guest posting is fast becoming one of the most...
Twitter reportedly has over 100 million users. Even if 40% of those users have never sent a single tweet, there are still nearly 250 million tweets every day by the more active users to make up for their silence. How many tweets go out from your handle every day, adding to the noise? 1? 5? 20? Let’s assume the majority of your followers are following 99 other Twitter personalities (for a nice even 100)....
