Every business, big or small, may feel like they’re missing something if they don’t include social media as part of their marketing strategy. However, there are several aspects that a business should consider first before taking the leap. Below are three elements of social media campaigns that could help establish your online channel. Customer Interaction Social media promotes a two-way interaction between you and your customer. Therefore, doing it right will gain you a more engaged audience; while doing it wrong can damage your brand. Keep this in mind: customer and non-customers can answer easily and in a very public forum in social media. Hence, it’s recommended that you identify your most loyal customers. Feel free to ask for their suggestions about the most ideal content that you...
Internet has been very kind to entrepreneurs, providing them with the platform; many different marketing mediums, a huge market, an ever increasing number of potential customers, and a perfect launching pad to kick start a business with very little, or no investment. In fact, it has been so kind that many people have started to take it as granted, more like a place where you can hit the jackpot every time without moving a muscle. In...
Anchor text is a hot topic amongst SEOs and link builders who continue to debate around the perfect formula for ranking success. Is it best to build ‘partial anchor text’? Should we aim for a bulk amount of exact match anchor text links? Or is it better to just build branded links and let the on page factors carry the relevance? The truth is none of these approaches is the best way, but they all...
Without local resources at your disposal, expanding your online presence internationally can be a challenge. However, proper preparation and understanding of the basic principles of international SEO can get the work done. Below are five things to consider before taking the global SEO leap. Your Current Scope and Limitations Don’t be giddy in analyzing your existing resources and potential barriers. Start by assessing your target market’s region, language and other important distinctions that will affect your decision making....
The Google updates we have seen in 2011 have been some of the most SEO game changing algorithm tweaks in Google History. We at Silicon Beach Training are providers of SEO Training Courses so we need to be constantly on or toes; updating our knowledge as fast as Google updates it's algorithms, (which according to Google is every day!). Here we share some of the most important and relevant changes we have seen this year. The Panda/Farmer...
People who are looking to get their websites on top of Google SERP will take contextual links over any other kind of back link any day, mainly because they are as natural as a link can get, and holds a lot more value than a link coming from a "link directory", "link partners’ page" or even "footer" of a second rate website. For all those reasons, guest posting is fast becoming one of the most...
Twitter reportedly has over 100 million users. Even if 40% of those users have never sent a single tweet, there are still nearly 250 million tweets every day by the more active users to make up for their silence. How many tweets go out from your handle every day, adding to the noise? 1? 5? 20? Let’s assume the majority of your followers are following 99 other Twitter personalities (for a nice even 100)....
Today online marketing has become a very useful tool for online businesses. So, every business owner must carefully observe all the basic and non-basic tips of Search Engine Optimization. However, nowadays the sites are full of misinformation and uncertainty about SEO tactics. And before starting implementing your SEO strategies it would be commendable of you to turn to the help of high-level consultation. One of the first SEO rules is to have a well-written unique content...
Pay close attention to seasonal trends in your SEO campaign and you can enjoy maximum profits throughout the year. You have no doubt noticed Google’s clever trick of customising their homepage on certain holidays or big occasions. These simple yet effective images are always popular with visitors, and this focus on seasonal trends is something which could really give your website’s SEO a boost. The key to SEO success lies in remaining proactive throughout the year, so...
Most small business owners think that content is just another tool that will help their website rank better in searches. With this mindset, content is not fully maximized and its power isn’t truly unlocked. When it comes to the principles of content strategy, good content should be easy to find, read, understand, share and actionable. For individuals who are torn between content strategy and SEO, they’d be happy to find out that the two actually intersect...
