Web developers know better than anyone that time is money, so when a set of tools comes along that can make projects easier, they're worth checking out. Especially when they're free. Here are four free internet marketing tools from the Yahoo! Developer Network that you need to know about. Yahoo! Design Stencil Kit It's common for the work of a web developer to overlap with design work. With its Yahoo! Design Stencil Kit, Yahoo! has pulled together a kit that makes working with common design elements far easier. The kit can be downloaded in a variety of formats including OmniGraffle, Viso (XML), PDF, PNG and others. The elements are optimized to be used in popular design programs like Fireworks and InDesign. Commonly used elements in categories like...
Whether you blog professionally or just for a bit of fun everyone would love to have more attention for their blog. And by harnessing the power of live blogging secrets you can tap into a growing trend while cementing your status in the blogging community. What is Live Blogging? Live blogging does exactly what it says on the tin: blogging about up to the minute news and events as they happen. In its simplest form this may...
In the analytics-driven, strategically charged world of search, it can sometimes be a little too easy to start feeling like a robot. After all, that's who reads your text, right? Well...sort of. Alternatively, it can also be a little too easy to forget about robots and just write for your human visitors, throwing keyword research and SEO strategy out the window. After all, you're being genuine! And writing from the heart! And people really like that...
Sometimes you look at a SERP for a keyword you want to compete for and see the product manufacturer, Wikipedia, or some other titan in the number one slot. Likely, unless you’ve got some killer SEO tricks up your sleeve, you’re not going to be unseating the current place one holder. So if you can’t be #1, do you move on or try to tackle the #2 spot? Let’s break it down into a few different points...
Email marketing isn’t flashy, shiny or even particularly new. If it were a car, it would be a 1992 Chevy pickup. Compared to the glamorous Mercedes SLS of social networking, it doesn’t stand out. In fact, when you do bother to notice it, it probably looks a bit dirty and dingy. But now is the time to be pumping more of your budget into your email marketing efforts. Email marketing goes beyond just alerting customers to...
While there is a plethora of plugins for WordPress, there are a handful of favorites that can make a huge difference when it comes to optimizing your site. These SEO plugins take the guesswork out of optimization and allow you to focus your energies elsewhere, like on your content. WordPress’s All-in-One SEO Pack or HeadSpace2 SEO. I am including both of these optimization plugins because they are both high quality SEO plugins with enthusiastic followings. WordPress’s...
Too often site owners jump the gun when it comes to SEO. While I appreciate an enthusiastic site owner, it’s important to make sure that the rest of your marketing basics are in order BEFORE you start worrying about rank, visitor growth, bounce rate, conversion rate and so forth. If you don’t fully understand exactly what you are trying to accomplish for your business and brand, SEO isn’t going to be able to tell you. SEO...
Social media marketing should be a part of your blogging activities, if you plan to see success in the long run. It doesn't take one arm of marketing to earn a living, but multiple arms can yield greater results. Majority of blogger are into social media marketing, but only a few are seeing the results. We often wonder what's going on around the blogosphere, when all efforts we put in proves abortive. I've been there before;...
Some SEO experts believe that building too many links within a short span of time and which is based on a similar anchor text can caused the website to be red flagged by Google since it may give the impression that the those links have been acquired abnormally by using automated scripts or link building software. This may result in the Google BLOOP or the “Backlink Over Optimization Penalty”. It is caused by the some inexperienced...
Any self-respecting SEO consultant will know the true value of informative, vibrant content. It seems that Google is placing more importance on this kind of copy now, too. While there has been a lot of speculation surrounding the latest algorithm change from Google HQ, nicknamed ‘Panda 2.5’ by serial bloggers, it seems that the developers behind the search engine are incredibly keen to penalise any sites that could be considered content farms or are seen...
