In many companies and agencies, SEO and social media folks work on similar projects and often the same clients, but too frequently there is a disconnect in the execution of various strategies that leaves a little bit on the table. Figuring out how to tie the details of both SEO and social together can provide enormous benefits for both teams and disciplines.
Most of the readers understand the basics of both SEO and social media. With SEO, inbound links are gold. And with social media, it’s all about audience and influence. Let’s take a look at few things you can do to get the biggest bang for your buck with your organic efforts online in both areas.
Linkbait and Viral Content
The idea of “linkbait” existed long before...
Susan Wojcicki presents the new update for Google Analytics, flow visualisation. She began the presentation with a quote by John Wanamaker, who was an innovative retailer in the 19th century. He said that “half the money I spend on advertising is wasted. The trouble is I don’t know which half.” Susan explains that this is exactly how anyone who is running a business feels like. They want more data from their visitors so they can...
As we all know, link building is a huge part of search engine optimization and also one of the hardest things to do right. With so many techniques and search engine algorithms changing frequently, sometimes it is hard to come up with the right strategy. However, if you incorporate different highly effective techniques in your overall strategy, you will increase its efficiency to the maximum.
A technique that I have discovered recently is event blogging. For...
Google Plus is the latest social network to really catch wind; it is progressing at an increasing rate and is at roughly 50 million users. Facebook is however, on over 800 million users. Googles’ 50 million is not something to be sniffed at, it IS expanding extremely fast and is a contender in the social media world.
Taking into consideration it is a definite possibility that Google plus will dominate social networking, businesses need to think...
As the search engine giant Google releases new technologies ever so often, the talk about real-time search is now a thing of the past. Google launched real-time search sometime ago, allowing users to search and view updates on major social networking sites, such as Facebook and Twitter. At that time you were able to search for a particular topic or keyword and find out what the buzz was on that topic.
Even though Google has stopped...
SEO is part science, part art – and all business. And when it comes to business, people need to get serious. After all, that bacon isn’t going to appear on your table by its own volition, is it?
When you what get to the summit of your niche, you need to find creative ways to vanquish all competitors. And in order to persevere over adversaries, you need to outmatch them. To achieve such a thing, you...
YouTube is the worlds biggest Internet video platform and as such it’s rapidly growing every single day. Over 2 billion videos are being viewed and interacted with daily, by a mass worldwide audience. So, why don’t you have your own YouTube Channel?
Bloggers, business and brands are all using YouTube to their Internet marketing advantage and you should be making the most of YouTube’s Internet influence too. The following article outlines the top 5 reasons why...
The term social scientists and sociologist, is very soon going to acquire a new meaning. Facebook changes rapidly, together with Google and Twitter. To jump in the bandwagon and stay ahead in the competition, you too can use it for excellent results. We know that internet really irritates, when it appears to be a cobweb of ID’s and passwords. But by using ‘Social Sign’, you can eliminate this frustration. If you want to...
Whether you’re a pro or amateur blogger, everyone wants traffic to their sites. And building links to your website is a great way to do this.
Not only can it improve the visibility of your website in the search engines, but also if you pick your sites wisely you can benefit from referral traffic.
Socialise: Build Relationships Not Links
As a blogger what makes you happy? Finding a thoughtful comment on a post, when you see a tweet...
You have just gotten used to Tweeting updates about your website, and Facebook has been a resource for years, but now Google has come out with Google Plus (G+ henceforth) and you are wondering if it is a useful property for future promotions.
The short answer is that every avenue is useful, but the cost versus time equation comes into play. There are a few ways of looking at the real meat of the problem, so...
