During the early years of Rickenbacker, the pioneer of the electric guitar industry and the oldest guitar manufacturer in the world, it was clear to Sir George D. Beauchamp that his last name was not a perfect brand name for his products. He knew that his first chosen names for his company—Ro-Pat-In Corporation and Electro String—had no appeal to American guitar consumers. He was certain that a famous name like Rickenbacker, his trade partner Adolph’s surname, was grand enough to carry their then struggling business. And he was correct. The name he had chosen eighty years ago is now a name of class, ingenious musicality, and artistic royalty. Brand name makes a difference Who would think that a brand that etched an unreachable grandeur, highness, and superiority into...
Promoting a hotel is not an easy task and I have learnt it the hard way. Coming from a small business environment, where I specialized in helping small, local businesses to establish their online presence, 6 months ago I started a new job as an SEO specialist for a hotel chain in the UK. In this post I want to offer you a few tips that I picked up over my time here so far...
Consumer ratings and reviews have become an integral part of every business’ public relations program, requiring many companies to develop a standard operating procedure to manage this process. Consumer ratings and reviews are posted on multiple local listing websites (search engines, communities, directories, etc.) and shared amongst these websites as well. Therefore, it is important to keep in mind that this should be an ongoing process that occurs over many different online listing websites. Understanding Ratings...
If there’s one website that we can give credit for the enormous growth of Internet, it’ll be none other than the Google (AKA the big G). Whether the Internet had grown to such proportions without a service like Google is a tough call to make. But if it wasn’t Google, it’d have been another search engine, all things considered; Internet would have never served the users so good without having a powerful search engine like...
Roll up, roll up and take your seats for an astounding performance of magic and mystery! Why settle for average content for your SEO when you can create a campaign to astound and amaze your audience; pulling keywords out of hats like rabbits and using sleight of hand (writing) to wow everyone who reads your articles. Here are a few of the various techniques you can borrow from the world’s best magicians to enhance and improve...
When Google first announced the Panda update, we all put on our writers’ caps and went to work. We were loyal to King Content, and we banished keyword drops from the kingdom. Now that it’s been over half a year, we’ve figured some more things out about one of the top blogging questions - Panda. Just writing well on relevant topics isn’t enough on its own to get a high Page Rank. You have to...
When planned and executed successfully, linkbait can have a tremendous effect on your link profile. Linkbait can attract a great deal of traffic and links – organically, which we all know is what the search engines like to see. When it comes to building links, there are two schools of thought: 1) Apply the tried-and-true methods of finding directories, relevant sites, and contacting webmasters. 2) Develop quality content that is engaging and interesting and attracts links naturally. As you...
If you have found this post after receiving a LinkedIn Sales Message from a company called ZENO, please notice that their links have been omitted from this post because of complaints and unethical spamming of this site. (The Author of this post has been edited as well) There are hundreds of search engine optimisation (SEO) companies out there but chances are, you’ve made the move to handle your own SEO. I made the same decision, being...
I have never been a fan of automated Internet marketing tools, be it in the field of SEO, SEM or Social Media. So to say that thought I am a keen follower of the fuel cards, I detest any automation that is offered as part of fuel card offerings. Somehow, I have never been confident of the output of such tools and I have never been able to comprehend the potential impact of such...
When companies turn a blind-eye to their customers and worry more about their web traffic-flow and their rankings on sites like Google, retailers miss the reason their website exists in the first place - for customers to locate products quickly. Anyone that has worked in a retail store even for a little bit understands how retail websites increase in-store retail traffic. There are three kinds of consumers: window shoppers who rarely buy, the online researcher turned...
