You are a wise person with a business to run. Naturally, you have done your research like a good businessman does. Based on findings, you realize that in order to expand the business, you'll have to up the ante some more and level-up. Information technology is here to stay and you'll do wisely not to be left behind, right? So you get a web developer and a web designer who create an attractive, fully functional and easily navigable website for you. Website, check. And then what to write? Since information is available right there at the office, content development is done in-house. Your people know the business, they have a clear understanding of what it is about. Who better to write about your business? Therefore, you delegate...
What is a Search Engine? A search engine is an internet browsing tool that allows you to search for specific pieces of information stored on the World Wide Web. These search engines are not just limited to big names such as Google, Yahoo and Bing but they tend to be the leaders in this department. How does a Search Engine Work? Search Engines as Crawlers Search engines can be used for two particular functions in modern day web browsing...
It seems like common sense for anyone who expects to be in the public eye in any way at all to register a personal website. The internet is the natural place for the curious to search out new information and as such is an excellent platform for people to get their message across. Sadly when politics and the internet collide it seems like common sense is the first casualty. Here are five upstanding pillars of the...
Have you ever asked a copywriter what the hardest part of their job is? It’s not grammar or editing; we’ve got those in the bag. Ironically enough, the hardest part about copywriting isn’t about the words, themselves…it’s about the feeling those words convey. Creating a “brand identity” or a “brand voice” is a tricky process that’s different every time. Brand voice is about a company’s individuality or personality, or in other words, coming off as personable...
Hashtags have always been well known as being Twitters thing. Tweeters could use them to generate interest in their tweets, linking posts with various relevant (for the most part) key words. This would enable other Twitter users to search keywords and find all the tweets that had been tagged with this word. Hashtags have always been around, but they seem to have exploded recently and Facebook have taken notice. The Hashtag Plan Despite Facebook always being a...
Twitter continues to grow on a daily basis. With over 140 million active users, there is no doubt why it reigns as one of the most active social networks. Features have now been added to help businesses to promote their products and services on Twitter. Brand pages was launched in December 2011 for business of all sizes, followed by Promoted Tweets and Promoted accounts in March 2012. The greatest advantage of using Twitter is that business...
From a business standpoint SEO is a no brainer for any company that wants to do well in the online space. It’s a way to generate revenue without even actually needing to spend money. By good practice of SEO alone you can generate good money. This article is focused on the main reasons that some of your budget should go into SEO. Increase Exposure The first reason is to increase exposure of not only your products but your...
In the aftermath of the Google Penguin updates, discussion was rife in the online world about whether Google was finally taking a harsh stance against link spam. Many people who work in SEO thought it was about time however there were many others who had experienced massive ranking issues through no direct fault of their own. One of the things that have been discussed time and time again is whether guest blogging is a form...
There is a logical order of building an online or offline business and there are several certain things that you must do to make your business grow. If you lack a content marketing strategy you will lose business to your competitors. The following are tips that when you follow increases traffic, engagement and sales and increases your profit. They include: 1. Know who you are targeting and what they truly want logically and emotionally Before...
Google changes the rules all the time and if you're cheating the system you should realize that it will eventually be your downfall. They will catch up with you when you least expect it and you will start to tremble every time you hear about a future algorithm change. Just ask anyone who has gone to bed one night and woken up without a profitable business. People only try to cheat the system because they...
