Most small business owners think that content is just another tool that will help their website rank better in searches. With this mindset, content is not fully maximized and its power isn’t truly unlocked. When it comes to the principles of content strategy, good content should be easy to find, read, understand, share and actionable.
For individuals who are torn between content strategy and SEO, they’d be happy to find out that the two actually intersect in more ways than one. So how exactly do these two concepts collide with each other? First off, business owners need to understand exactly what their consumers prefer and want to discover and share, information-wise. These preferences come in the form of keywords which are central in SEO. If consumers...
Search engine optimization is a vital aspect of your business growth.
No matter where you’re today on Google index page, I want to reveal some amazing tips to further expand your business. Targeted free traffic is the live-blood of internet marketing; without it, you’re bound to fail. I’m yet to see any marketer who is satisfied with the amount of traffic he attracts.
We all want some more. That why I’m here to open your eyes...
Pay per click (PPC) can be the most highly targeted advertising available, but many companies do not properly leverage these ads for the best results. Make sure your firm is not making these biggest mistakes with PPC campaigns.
1. Not properly managing negative keywords.
At the core of your PPC campaign lie the keywords you choose to target in your campaign. Many times advertisers will use a broad match that connects keywords to synonyms and misspelled versions...
Search Engine Optimization is an integral part of a business’s presence on the internet. To highlight this point, consider the fact that several studies have shown 90%+ of internet users will not go past the third search engine results page. Think about it; how often do you go past Page 3?
Every day, more and more users turn to the internet for business or product information before making a purchase. There is no difference if your...
Twitter, unlike other social networks (ie Facebook and Google +) does not lend itself nearly as well to SEO.
There are a few things that you can control that could potentially affect the SEO of your brand - but more than anything, Twitter has been found to drive traffic like whoa. So at the bottom of things, if your account is entertaining, reliable and genuine, then your brand reputation and online presence will be affected, especially...
Do you guest blog or plan to? Then you are likely to be in constant search for new tips and ideas to learn from and get inspired.
Guest Blogging Master is a new eBook that outlines the whole process clearly and walks you through all the steps.
The eBook provides clear guidelines on how to search for guest blogging opportunities (providing some cool search tips as well as offering you to join MyBlogGuest), how...
If you just look at the numbers, there is a very compelling case as to why misspelled keywords SHOULD be a part of your on-site SEO. Let’s look at “mortgage” and “morgage” for instance. “Mortgage” (the correct spelling) has 11,100,000 searches locally each month, according to the Google Keyword Research Tool.
Meanwhile, “morgage” has 110,000 searches. While “mortgage” may have a few more zeros that “morgage,” I can’t imagine too many site owners that wouldn’t want...
If you’re a local business owner who knows of the importance of having good online presence, then chances are that you are very familiar with the concept of SEO. You should know that your website’s content does not only serve the purpose of educating and entertaining your visitors. Your content also has something to do with SEO. These facts are easily understood. On the other hand, it can be difficult to understand how content can...
Web developers know better than anyone that time is money, so when a set of tools comes along that can make projects easier, they're worth checking out. Especially when they're free.
Here are four free tools from the Yahoo! Developer Network that you need to know about.
Yahoo! Design Stencil Kit
It's common for the work of a web developer to overlap with design work. With its Yahoo! Design Stencil Kit, Yahoo! has pulled together a kit...
Whether you blog professionally or just for a bit of fun everyone would love to have more attention for their blog. And by harnessing the power of live blogging secrets you can tap into a growing trend while cementing your status in the blogging community.
What is Live Blogging?
Live blogging does exactly what it says on the tin: blogging about up to the minute news and events as they happen.
In its simplest form this may...
