Blogging is fast emerging as a powerful means for web professionals to express their views and share their knowledge with the rest of the world. Initially a blog was considered as an online diary to keep journals of the writer’s personal activities and experiences. It is in 1994, when a student, Justin Hall from Swarthmore College in United States came up with the idea of blog people started to take blogging seriously. Blogging is not just that simple anymore… Today, with growing competition among professional bloggers blogging is not just that simple anymore as it was in late 90s. The competition got even tougher when Google launched AdSense in 2003 making blogging a means of earning money online. Now...
There are millions of websites, all competing for the clicks of potential customers. Those clicks come in from a number of places – a customer might see a billboard advertising a product’s website, or click through on a link from another site. But the overwhelming majority of visitors to a site will usually come straight from natural website results. People search for terms that are relevant to your site or product, and then choose to...
Everyone knows that having links pointing to your site helps you rank high on Google. But not all links are created equal. Some are a lot more valuable than others. Here is all you need to know, in just 60 seconds. Rule #1: The More, the Merrier You want to have as many links as possible. Rule #2: Topical Relationships Matter If you own a dog training website, a link from another dog training website is more valuable than...
For a long time now, SEO has been a “wide net” strategy of marketing. With so many different local markets, local SEO proved to be difficult and, more often than not, just not worth the time. However, a little more than a week ago Google unveiled the new and improved Google Places, combining organic and local search into a whole new animal and making local SEO an exciting new prospect. Many...
If you would like to improve the rankings of your search web pages online, you should definitely take advantage of link building strategies. By building links for your website, you will be able to increase the amount of exposure your website receives on search engine result pages. Search engines commonly favor websites that are linked to many pages online, because these pages often seem to provide more authoritative information about the subjects they represent than...
You've got your company listed on all the Local Directories (Google Places, Yahoo! Local, Bing Local, Yellow Pages, Yelp, etc.) but you are 15th on the lists! Here's how to move up those lists: 1. Add your location and the keywords you want to rank for in the title tags of your website pages. They should look something like "Bakery in Tampa, FL". 2. When you link to your contact page, make sure the anchor text of the...
This is a guest post by SmallBox Web Design These two avenues of the marketing world are just beginning to be tapped. People who are graduating college now with marketing degrees most likely have not been trained in Google PPC or on the efficacy of Facebook pay per click advertising. That’s alright. They’ll learn soon enough. To an extent these ad-strategies are intuitive and easily available for use by almost anyone. However,...
If you are into link building or online reputation management, you must have heard of the term Guest Blogging. Let’s talk straight: people get into this very quickly and participate actively because it’s the great way to build quality links for your website and if you have a great style of writing that forces readers to follow and look up to you. But is this all? Well, most of the people...
I was a marketing professional who didn’t know SEO. There, I said it. After consulting the popular SEO sites like Copyblogger I thought I had it figured out. So when I began optimizing my first website, I thought I would rock it—after all, shouldn’t SEO be intuitive for a writer? When I saw my 2minuteSEO score of 53 percent (technical score of 5.5) I felt my cursory research like...
There are numerous techniques that are used in SEO but there are 5 easy steps that businesses can follow to ensure their website is ready for Google. The first step is content, which is key to any search marketing strategy. Ensure the content you have on your site is worth reading, because if there isn't, there is no reason for anyone to visit the site. The more up to date content on your...
