Using multiple websites (satellite sites) to market products in similar areas is something that many small business owners consider and usually practice. Using these websites to retail separate products can be effective, but what are the advantages of consolidating all of these together? If your firm for example sells St Lucia holidays from one website and Barbados holidays from another site. These two websites clearly target two different audiences and both have their own unique terms to target (possibly even keyword rich URL’s as well). Starting off with the Cons of Consolidation, so the good side of satellite websites: Cons to Consolidation: If the URL is keyword rich in your individual sites, you get an added bonus from Google, so if your site was StLuciaHolidays.com,...
Your local business listing at Google and certainly with other geo-listing websites allows you to promote your events, new products, specials and more. You can take advantage of this very easily, once you have claimed your listing, by following the following five steps. We will use Google as our example. 1. Log into your Google account and go to Google Places through your account or by going directly to http://www.google.com/lbc 2....
The fact that links mean nothing without some effective on-page search engine optimization cannot be overstated. On-page SEO is simply essential for every SEO campaign. If a search engine can't determine what your content is about, there's no way it can rank you high for the keywords that you target. On-page SEO doesn't have to be complicated. Many webmasters associate on-page SEO with coding and programming, but this isn't the case at all, especially if you're...
People have often claimed that a link within content on a page has more value than one form the sidebar or footer of a page. Whilst there is an argument that this is true because a link surrounded by content can be checked by a search engine robot for its relativity as it pertains to the content in which it is surrounded by there is another reason why this may be true. Page Segmentation VIPS or VIsion-based...
Nowadays, pretty much every company has its own Facebook page, which is hardly surprising, considering what a superb and absolutely free platform it is for brands to interact with, and get valuable information from, their customers and fans. What is surprising, however, is that very few organizations have gone beyond the standard Wall, Info, Discussions and Photos tabs to create a Facebook page that’s in...
It’s no secret that one of the tactics search engine optimization specialists use to increase search rankings is domain purchasing. The idea is that you find a domain that currently ranks well within your niche, buy it and then redirect the site to your domain. Alternatively you could purchase this domain and continue to build off of it and utilize its existing rankings and site traffic. Below are several do’s &...
An aspect of linkbuilding that is sometimes hotly debated in the various popular marketing forums is relevancy of the link source. Some people hold the opinion that the topic of the website providing the backlink is irrelevant whereas others consider this aspect of a backlink's value to be significant. Based on my own experience I think that the topic of the website hosting the backlink is not very important. However, the topic of the page in...
If you have looked up your business address or company name on Google maps you may want to check if the map marker is in the right location. There are errors on maps occasionally based on oddities that may show your physical address on a map in the wrong location. Aside from claiming your business listing at Google and other geo-listing websites, Google does allow for community edits to modify...
In the SEO game, people spend a lot of time and effort building backlinks. They bait them. The buy them. The trade them. The phone for them. They offer free samples for them. They offer their bodies for them (Ladies, I am still waiting for this one to happen to me). They even guest blog for them. Clearly links are very, very valuable assets. So what do you do to...
Keyword research is normally one of the first tasks when optimizing a website. Virtually the entire SEO process is built on top of your keyword research. All this being said, what are you doing keyword research for? Traffic I'm guessing the first thing that came to mind for most is to generate and increase traffic. This is good, but why? Is increasing traffic your main metric for your website? Probably not. Don't get me wrong, increasing traffic...
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