Promoting a hotel is not an easy task and I have learnt it the hard way. Coming from a small business environment, where I specialized in helping small, local businesses to establish their online presence, 6 months ago I started a new job as an SEO specialist for a hotel chain in the UK. In this post I want to offer you a few tips that I picked up over my time here so far about promoting and copywriting for an accommodation industry.
1. Focus on plural keywords.
It may be quite tempting to use the singular version of the keyword, not to mention that often it even feels more natural. However when it comes to booking accommodation, people almost always use the plural one. I can't...
Consumer ratings and reviews have become an integral part of every business’ public relations program, requiring many companies to develop a standard operating procedure to manage this process. Consumer ratings and reviews are posted on multiple local listing websites (search engines, communities, directories, etc.) and shared amongst these websites as well. Therefore, it is important to keep in mind that this should be an ongoing process that occurs over many different online listing websites.
Understanding Ratings...
If there’s one website that we can give credit for the enormous growth of Internet, it’ll be none other than the Google (AKA the big G). Whether the Internet had grown to such proportions without a service like Google is a tough call to make. But if it wasn’t Google, it’d have been another search engine, all things considered; Internet would have never served the users so good without having a powerful search engine like...
Roll up, roll up and take your seats for an astounding performance of magic and mystery! Why settle for average content for your SEO when you can create a campaign to astound and amaze your audience; pulling keywords out of hats like rabbits and using sleight of hand (writing) to wow everyone who reads your articles.
Here are a few of the various techniques you can borrow from the world’s best magicians to enhance and improve...
When Google first announced the Panda update, we all put on our writers’ caps and went to work. We were loyal to King Content, and we banished keyword drops from the kingdom. Now that it’s been over half a year, we’ve figured some more things out about one of the top blogging questions - Panda. Just writing well on relevant topics isn’t enough on its own to get a high Page Rank.
You have to...
When planned and executed successfully, linkbait can have a tremendous effect on your link profile. Linkbait can attract a great deal of traffic and links – organically, which we all know is what the search engines like to see.
When it comes to building links, there are two schools of thought:
1) Apply the tried-and-true methods of finding directories, relevant sites, and contacting webmasters.
2) Develop quality content that is engaging and interesting and attracts links naturally.
As you...
There are hundreds of search engine optimisation (SEO) companies out there but chances are, you’ve made the move to handle your own SEO. I made the same decision, being fairly knowledgeable about the web already. I have to say, if you’re willing to find out exactly what’s involved, it’s relatively straightforward and can save you a lot of money. If that’s something you’re short of, you’re making the right decision too. However, if you’re churning...
I have never been a fan of automated Internet marketing tools, be it in the field of SEO, SEM or Social Media. So to say that thought I am a keen follower of the fuel cards, I detest any automation that is offered as part of fuel card offerings. Somehow, I have never been confident of the output of such tools and I have never been able to comprehend the potential impact of such...
When companies turn a blind-eye to their customers and worry more about their web traffic-flow and their rankings on sites like Google, retailers miss the reason their website exists in the first place - for customers to locate products quickly. Anyone that has worked in a retail store even for a little bit understands how retail websites increase in-store retail traffic.
There are three kinds of consumers: window shoppers who rarely buy, the online researcher turned...
If you find yourself struggling to produce enough content to keep your blog relevant and fresh, consider opening your blog up to guest authors and guest blog posts. Not only will guest authors help keep your blog alive, it also provides long-term SEO benefits.
Here are 5 ways guest blog posts can help your SEO:
More content for the search spiders
SEO thrives on content. The more content the search spiders can read and index, the better chance...
