There is no denying that content marketing is essential to long term SEO success. While traditional link building is still very important, in my opinion content marketing is what really takes your SEO campaign to the next level and keeps the momentum moving in the right direction. What makes content marketing so special?
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I often get people asking me for help with their SEO because they are currently 'very unhappy' with their existing company. When I ask why they are unhappy, it usually boils down to expectations (or worse, promises) that have not been met. In almost all of these cases, the client and the SEO company meet for crunch talks and end up parting ways. At the risk of losing potential clients, I am now going to...
The bane of most businesses when it comes to online advertising is the largely hit-and-miss tactic of keyword implementation. It is one thing to know which keywords should result in more click-through traffic and subsequently to more sales. However, keywords that should deliver do not always do so. The reasons are as follows, and they are surprisingly simple:
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For too long there has been a 'something for nothing' mentality in the world of online content. People expecting writers to work for free with no byline, marketers that want a post promoting their site, or a mention on your front page for a link buried somewhere unseen on their own. It has been a real cause of frustrating for years. But lately a new movement has been emerging. Thanks to social media and the way...
Marketing sponsorships present significant value beyond brand visibility and website traffic. Sophisticated marketers today are looking to get the most out of sponsorships, and one way to do so is utilizing the benefits of search engine optimization. In order to improve marketing sponsorships with SEO, you need to identify the different sponsorship types available and the key criteria necessary in analyzing SEO value.
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If you are in to online marketing for even smallest measure of time now you will agree to me that there are few thing needed by any business website in order to stay and grow with in the online sphere. Apparently, Social Media Marketing and Business Blogging are on the top of the list.
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In April 2012, Google updated the way it ranked websites, affecting thousands of page rankings. Intended to deter practices such as keyword stuffing, using duplicate content, and link schemes, the change had an unintended effect of marking innocent sites.
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Google's Penguin update struck months ago, but many webmasters and SEOs are still struggling to master link building in the new ecosystem. What does Google consider to be a good link? Let's Get One Thing Straight: SEO And Links Are NOT Dead! Many webmasters who saw their link building tactics stop working came to the conclusion that SEO and link building are dead. This happily not the case. SEO and link building may be a bit...
As of this weekend, online mega retailer Amazon.com will be taking on a new role in the state of California. In addition to bookseller and Kindle pusher, the company will now be a tax collector. There has been a battle over the last several years over whether or not internet retailers have the right to charge sales tax on residents of the Golden State – and in 2011, the internet won. The deal that was reached,...
With more than 150 million unique visitors per day, it’s obvious that Facebook is an ideal advertising platform because of its traffic levels alone. However, the mega social site also offers a unique ad creation, results tracking, and consumer profiling system that really simplifies the process of getting your ads in front of targeted audiences. Last year Facebook brought in close to $10 million in ad revenue, and that number is expected to continue...
