Want to find traffic-converting keywords that your website is already ranking relatively well for, but can rank even better for with just a small push in the right direction? 1.) Go into Google Analytics, select "Keywords" under Traffic Sources, view only "non-paid" keywords, and filter out keywords that don't convert or convert poorly by your website's standards. Furthermore, filter out keywords that have too few visits to weed out really low search volume keywords. In the example below, we chose > 0% for our conversion rate minimum and our minimum amount of visits as 10. Our conversion rate bottom is likely on the low side (only requiring 1 conversion) and our visits minimum might be a bit...
SEO can be mainly split into two key areas, which both must be looked into if you want to get anywhere with the search engines. Firstly there is the onsite SEO, where the website is looked at from a technical perspective in terms of how ell built it is and how good the content is on it. A lot of technical people can get on these easily but struggle on the second SEO technique, which...
People are always talking about how the growth of Google and its automated search index has killed off all the other search engines and directories. It is mostly considered a problem of reduced choice and less competition. However, Google has actually changed the way we used the Internet. In the days before search engines people used to surf the web. Also the phrase is still used today its meaning has changed. To surf the web used...
Social media marketing is a great way to humanize your brand and connect with your target audience in an unobtrusive and personal way. A strong and loyal social network can help spread your messaging strategy and defend your brand from online trolls, not to mention drive sales. But a lot of companies are approaching social media marketing from the wrong angle. It’s not just about how many Fans or Followers you have, or how many...
Guest commenting can have a great effect on your blog. Your traffic will surly start to increase. Not only will you experience an increase in traffic, but targeted traffic! Targeted traffic is more than likely interested in your topic or what you have to offer. This is a good thing. When you start to comment on the blogs of others, your traffic will increase because of 3 gateways: Direct Traffic. You comment on a blog and...
When I started my online marketing career, I like most, wanted it to jump start into action. Everyone wants to make a million overnight—right? The problem with that, I soon found, is that when I attempted to take short cuts, and rush the growth of my site, and manipulate my web traffic, my sales boomed for a short period, and then fizzled. The difference, I decided was like that of a gardener who plants a garden...
Commenting on blogs is a great way to network and promote your own site. However, many blog commenters use this great means for personal gains such as spamming to endorse their non-niche related products and gain traffic from other blog commenters. Today, blog owners are becoming wiser and stricter when it comes to moderating their blogs. Some dispatch these spammers by simply kicking and blocking them on their blog, and some resolve this by reporting the...
Smaller companies have smaller search marketing budgets, generally. Yet unsurprisingly, there’s a plethora of information and warnings about the risks and likely frustrations that will result from “low-budget SEO providers.” Obviously, every type of SEO firm has an interest in discrediting other approaches to SEO, whether they are large firms that cost more and put more human hours into a campaign but which disparage user-directed PPC and SEO software, or smaller SEO companies taking shots at...
As Google continues to beef up its online product offerings – Google+, Google Places, and now a hotel-specific search, review and referral system being rolled out – opportunities for small businesses to use cost-efficient local advertising and highly tailored, location specific search engine marketing are better than ever. And in many cases, these advanced SEM techniques will be offering potential customers a valued service just by delivering information. Some sources suggest that of the roughly two...
The basic function of SEO is to help position your website well in the search engines’ results pages in order to drive more targeted traffic through to your site. This is done through a variety of off-site SEO activities including social media marketing, link building, content marketing and more. A great off-site SEO campaign will develop a strong link portfolio that uses a variety of quality sources to drive traffic. But the best white...
