Prioritise Your Link Building to Increase Traffic Fast
It is common for people to focus on a core set of terms when performing SEO for their website or a client’s site. However I have seen many examples where people continue to beat their head against a wall trying to rank number 1 for a key phrase that is simply not worth the effort. As an SEO your ultimate goal has to be increasing traffic to the website, which in turn usually increase the money you or your client makes giving a positive ROI. With that in mind you will want to focus your efforts on the key phrases that have the most potential for improvement.
When I talk about allocating your time properly what I am really talking about is finding the keywords that have the most potential to increase the traffic to your site. To do this take the top keywords that you are targeting and have a look at the SERP (Search Engine Results Page) that comes up. From an analysis of the SERP you will be able to prioritise, which key phrases need targeting the most. You will also want to factor in the amount of traffic a keyword gets when it comes to prioritising your link building activities.
Analysing the SERPs
What authority sites appear in your search results? Wikipedia seem to rank well for nearly everything and seeing a Wikipedia page top when I’m second usually tells me that we ranking as highly as we can for that term. People are constantly linking to Wikipedia and even pages that don’t have many external links still have a lot of power due to the excellent internal linking structure that Wikipedia uses. There are cases where Wikipedia pages aren’t quite as strong but in general if Wikipedia top the SERP then I would look elsewhere for improved rankings and traffic gains.
In addition to this if it is a branded key phrase that you want to rank for then it is extremely unlikely that you will be able to beat them in the SERPs. For example search for any almost any car manufacturer (Ford, Ferrari, Audi to name a few) and you will see a double listing for the manufacturer followed by a Wikipedia result. I have seen this for many other, less well known, industries as well and would be satisfied with ranking 4th in these situations.
Is there any eye candy on the page? Local listings, videos, images, Google news, Twitter results and reviews (or any other rich snippet format) all detract from the value of rankings in the case where these universal search results are included in the SERP. This is simply because videos and images are far more attractive to click on than plain text. The problem here is that if you are not likely to get much in the way of traffic from these SERPs until you rank above the universal search results being included. All this means is that when you are aiming to rank for a term that includes additional results from universal search then you need to be sure you will be challenging for the top spots. It is also worth noting that, depending on the query, the inclusion of universal search results in the SERP can change over time.
Once you spot the best opportunities for increased rankings make sure you weight the potential opportunity according to the amount of traffic you expect to receive when ranking highly for these terms.
Conclusion
The idea here is to focus on which set of results provide you with the most potential to increase rankings to your site or the site you are working on. Remember that whilst it is nice to rank 1st for a massive ‘glory term’ is it actually going to provide you with more traffic than if you spent your time increasing rankings across the board for another 10-20 popular key phrases?
Alex works as an SEO Engineer for a company that also provides web design services.
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24 Responses to “Prioritise Your Link Building to Increase Traffic Fast”
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Prioritise Your Link Building to Increase Traffic Fast | Daily SEO Tip
Yes, That’s right.
I usually analyze and look at the long tail keywords which will drive good traffic and leads.
There are many tools available in market for keyword analysis. i trust on Google suggestion and goolge adwords.
Nice point to think on.
Thanks for the post. I want to add one more thing: It is recommended to find and choose a “keyword niche” that is best for your website while being unique and not so overloaded by competitors.
well its great to get too competitive keywords at 1st though its very tough but finally getting lots of traffic even though conversion is low in compared to traffic but its understandale. I always try too competitive keywords to target for my industry obviously it takes lot of time sometimes a year for one keyword but finally affordable to see myself at top.
The one of the best ways of increasing traffic, link building. I’ve read about an article about why wikipedia always comes up first on google’s list. I’m not sure if it’s related but hey, wiki has lots of links in each an every page it has.
Prioritise Your Link Building to Increase Traffic Fast | Daily SEO Tip
Prioritise Your Link Building to Increase Traffic Fast
Sure the right keywords are important, but proper SEO strategy incorporates link building activities through, directories, social media, online profiles and the like. A good strategy is a combination of the right keywords, link building, great content etc.
ofcourse the keyword is the main thing for link building
I think Do Follow Links are one of the fastest mean of getting better ranking and traffic. But to get traffic only you have to know the techniques of Social Networking. Social networks can really drive maximum traffic to your website.
Great thoughts!
Now,Every one focus on Do-follow backlinks but no one focus on quality backlinks.If you create quality backlinks then your website credibility increase.Social media website can really drive maximum traffic to your website but it also increase your bounce rate.Remember it.
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I Have a website www.villabali.com, but confuse how to getting more traffic
I really do not know if there is a way to increase traffic fast because it is a gradual process which may take a little more time than what most of us expect. Prioritizing your link building is a great way of ensuring that you get good traffic to your site.